Junior Data Analyst, CRM

Careers – Cheil North America | Advertising and marketing

1h 23m ago

Hybrid

Full Time

United States of America

Cheil USA/CRM Data & Analytics
Position Title: Junior Data Analyst, CRM
Client account: Samsung
Location: Plano, TX / Hybrid
Team: CRM Data & Analytics (Data-driven Strategy), reporting to the Data Lead
Type: Full-Time
Start Date: Immediate

Position Overview
The Junior Data Analyst keeps the Samsung Mobile (MX) CRM program informed with accurate, timely reporting. The role produces weekly, monthly and post-campaign reports, runs creative taxonomy analysis, and supports the Senior Data Analyst on modelling, tests and cross-channel analysis that connects CRM with onsite, search, social and paid media data.

Key Responsibilities
Campaign reporting

Produce weekly, monthly and post-campaign performance reports.
Track KPIs against targets and flag changes early.

Creative taxonomy analysis

Tag CRM creatives against the standard creative taxonomy (subject line, pre-header, module, copy, visual).
Correlate creative attributes with open, click and conversion performance.

Analysis support

Prepare pre-campaign data and support propensity modelling and forecasting.
Check tracking (UTM/CID) in Adobe Analytics and Google Analytics, and help read A/B test results.
Pull and prepare onsite, search, social and paid media data to support integrated campaign analysis.

Data quality

Work with the Data Engineers to validate data sources and report definitions.

Required Qualifications

2 to 3 years in marketing, CRM or digital analytics.
Working knowledge of SQL and Python, and of Tableau or a similar BI tool.
Familiarity with email and digital campaign metrics.
Hands-on experience with Adobe Analytics or Google Analytics (GA4), including onsite behavior and campaign tracking analysis.
Experience with a CRM platform such as Adobe Campaign, Salesforce Marketing Cloud or Braze is a plus.
Experience analyzing search behavior with Google Search Console, SEMrush or similar tools is a plus.
Experience analyzing social response with social listening tools is a plus.
Experience analyzing paid media data is a plus.
Careful with numbers and able to explain results in plain language.
Must be able to work the hybrid schedule at the agency in Plano, Texas.

Required Skills

sqlpythontableauadobe_analyticsgoogle_analytics

Required Languages

🇬🇧 English