Brand Copywriter

Job Title: Brand Copywriter 
Department: Donated Goods Program (DGP)  
Reports to: Sr. Brand Marketing Manager 
Status: Exempt 
Mission Support: 
Goodwill Houston (GWH) is transforming lives by connecting people to opportunities that advance the future of work. Through education, training, and employment, we create pathways to success for individuals facing employment barriers. We empower people, strengthen families, and impact communities by addressing both immediate and future workforce needs. With the generous support of our donors and retail customers, we are changing lives through the power of work. 
Position Summary: 
Serves as the primary voice and narrative architect for GWH across external and internal touchpoints. Conceives, writes, and edits compelling copy that drives top-of-funnel brand awareness, increases Donated Goods Retail (DGR) foot traffic, inspires donor engagement, and spotlights Workforce Development (WFD) success stories. Working collaboratively with design, social, and brand leads, the Brand Copywriter ensures all organizational messaging is distinct, authentic, and aligned with GWH’s mission.  
Essential Duties and Responsibilities:
Develop clear, compelling, and brand-aligned copy across multiple channels, including retail signage, out-of-home advertising, digital ads, email marketing campaigns, website landing pages, and broadcast/radio scripts. 
Establish, maintain, and evolve the Goodwill Houston brand voice guidelines across distinct audience segments (thrifters/retail shoppers, donors, job seekers, and enterprise/community partners). 
Partner with Workforce Development (WFD) teams to conduct interviews and write human-centered, inspiring impact profiles and client success stories.  
Collaborate closely with the Graphic Designer to concept integrated campaigns, matching messaging hierarchy and typography with visual layouts from brief to final delivery. 
Write engaging, conversion-oriented copy for digital marketing initiatives, including organic social captions, paid search/social ad variants, and newsletter communications.  
Provide messaging support for executive presentations, major event scripts, press collateral, and annual impact reports.  
Ensure strict proofreading, grammatical precision, and alignment with AP Style (or internal style conventions) across all published marketing collateral. 
Test and optimize copy variations (A/B testing headlines, subject lines, calls-to-action) to increase engagement, open rates, and click-through metrics. 
Perform other duties as directed by management to support evolving organizational needs.  
Additional Responsibilities: 
Demonstrate professionalism, good judgment, and present a friendly, cooperative attitude.  
Ability to multitask, make quick decisions, adapt to change, and collaborate effectively in a fast-paced, team-oriented environment.  
Adhere to all GWH Policies & Procedures, Loss Prevention & Safety Regulations, and GWH Guiding Principles.  
Must be punctual, maintain a professional appearance, and perform expected duties. 
Maintain a high level of confidentiality. 
Must perform all duties according to GWH safety procedures, maintain good housekeeping standards, and ensure all walkways are clear and free of clutter. 
Adhere to local, state, and federal laws and regulations. 
Minimum Qualifications:  
A bachelor's degree in English, journalism, advertising, communication, creative writing, or a related field; equivalent professional experience may be considered in lieu of a degree. 
Three (3) to five (5) years of professional copywriting experience within an advertising agency, creative studio, or in-house marketing department. 
A strong portfolio demonstrates range across multi-channel campaigns, retail/consumer copy, storytelling/editorial pieces, and short-form digital marketing. 
Demonstrated experience translating brand strategies into distinct taglines, campaign platforms, and promotional copy. 
Working knowledge of SEO copywriting best practices and digital content optimization. 
Proficiency in digital collaboration tools (Microsoft Office/Google Workspace, Asana, Frame.io); familiarity with Adobe Creative Cloud or Figma is a plus.  
Must be able to travel locally across the greater Houston area occasionally to conduct client interviews, visit retail locations, or attend brand events.  
Bilingual proficiency (English/Spanish) is an asset. 
Must be legally authorized to work in the United States without sponsorship for current or future employment. GWH does not offer visa sponsorship for employment purposes.  
Key Performance Indicators (KPI): 
Consistent delivery of high-quality copy that adheres to project timelines and creative briefs. 
Improvement in campaign engagement metrics (click-through rates, email open/conversion rates, and ad performance). 
Quality and consistency of voice across all enterprise touchpoints and retail collateral. 
Timely execution and cadence of published workforce success stories and brand narratives. 
Physical Requirements/Work Environment: 
Ability to sit, stand, bend, and reach. 
Ability to lift, push, and pull up to 25 lbs. 
Ability to work at a digital workstation for extended periods