Senior Sales Director - EMEA

About Cardo

Cardo Systems is a provider of cutting-edge communication and connectivity devices and applications for powersports and outdoor enthusiasts. In 2026, Cardo is proudly unveiling its Beyond Helmet line, the first of its kind in the motorcycle industry, fostering a new age in safety, sound, and communications. After pioneering the world’s first Bluetooth-based wireless intercom headset in 2004, Cardo has been responsible for many of the industry’s innovations, revolutionizing communication, pushing technological boundaries, and enhancing user safety. Now sold in over 100 countries, Cardo is proud to be the world’s leading communication device for groups in motion.

Job Description:

As the Sales Director EMEA, you will lead our EMEA sales & marketing team, working closely with all of our sales functions and other company departments to grow profitable markets by presenting our products and value-added services while cultivating a strong sales team. Manage the Account Executives in the region (including remote employees). Position reports to VP Global Sales.

Roles & Responsibilities:

• Develop the short and long-term sales plan for the region
• Inspire, incentivize, manage, and lead a sales team.
• Develop the sales staff’s performance and professional growth.
• Ensure that the sales team is supported to deliver the targeted results.
• Develop strategic sales plans with the sales team, its distributors, and direct channels.
• Plan development, including goals, objectives, and strategies focused on budget, profit margin, and direct sales attainment.
• Manage the online channels in the region.
• Build the foundations of the company’s subsidiaries in the assigned region
• Hire sales team according to needs and budget, including onboarding and training
• Manage region’s forecasts by product mix & revenues
• Develop sales procedures & methodologies to support the company objectives
• Work with VP Global Sales on global \ local projects

Requirements:

• Ten years of proven sales success leading to the level of Director
• At least two significant sales/business roles across the EMEA region
• Experience from international global corporates – the ability to communicate with peers, employees, and customers all over EMEA and elsewhere in the globe (multicultural person)
• Demonstrable experience in developing strategic and business plans
• A clear understanding of channel partner business models, channel programs, pricing models, channel marketing, and a proven track record of recruiting new channel partners
• Willingness for extensive travels all over the region from time to time
• Strong understanding of sales strategies and implementations
• Excellent organizational and leadership skills
• Excellent communication, interpersonal, and presentation skills
• Outstanding analytical and problem-solving abilities
• Self-motivated and a self-starter
• BSc/BA in business administration or relevant field; MSc/MA will be preferred
• English - Fluent – A MUST, additional languages would be a great advantage