Manager, Performance Marketing - Paid Search & Display

161 Bay Street (93021), Canada, Toronto,Toronto, Ontario, Manager, Performance Marketing - Paid Search & Display

About Capital One Canada

For 30 years, we’ve been on a mission to change banking for good. We challenge the traditional bank stereotype, fostering a culture where innovation thrives and bold ideas are celebrated.

We’re driven by what’s possible, leveraging the power of data and technology to empower innovative solutions, inspire one another to dream boldly, and take transformative ownership of decisions and outcomes that directly impact millions of Canadians. Every challenge is an opportunity to lead from the front, working together toward a shared vision that extends far beyond banking.

We balance high-performance with investment in your long-term success, ensuring you have the support you need to do your best work. Here, you’ll take full accountability for your path, upskilling through hands-on experience and mentorship, to turn your curiosity into a career built on your own terms. 

Are you ready to redefine what’s next?

About the Team

As a Manager in Performance Marketing at Capital One, you will join the Performance Marketing team and be a part of a collaborative cross-functional team responsible for driving customer growth and efficiency across Paid Search and Low Funnel Display. You’ll work closely with other Performance Marketing experts, as well as our business analyst, data science, product, and technology groups to help grow our business.

About the Role

As a Manager in Performance Marketing, you will lead a team responsible for driving customer growth and efficiency across key performance marketing channels, including Paid Search and Low Funnel Display (particularly Paid Email - DGen, Microsoft, Yahoo). You’ll own the Paid Search and Low Funnel Display channels and be accountable for their performance, working closely with our analytics, creative, data, legal, and technology teams to bring new strategies, optimizations, and reporting enhancements to life.

In this role, you will lead a team of associates and partner with leads across the business to shape strategies, own end-to-end execution, process improvements and manage an ongoing testing agenda across Paid Search, PMAX and Demand Gen programs. The ideal candidate should have experience in leading performance marketing teams and strategies, and working with key platforms, including: SA360, Google Ads, Microsoft Ads, etc.

You will stay in-tune with industry updates and best practices to continue your growth, including how AI is changing the landscape for how consumers shop for credit. You’ll own the development of the performance marketing associates on your team. You will work with numbers, partnering with our analytics group and making evidenced backed recommendations to ensure we come to the right outcomes and efficiently grow our business.

Your Responsibilities:

• Lead, train and manage a team of associates performing daily management of Paid Search and Low Funnel Display campaigns from planning and execution to analysis and reporting.
• Partner with Business Analyst and Data Science teams to measure the effectiveness of marketing investments - identifying opportunities and actions to iterate and improve campaign performance and impact.
• Collaborate with internal associates and partners to develop full-funnel digital strategies for acquisition and product focused campaigns. 
• Own campaign strategies and tactics, including bidding models, attribution approaches, signal frameworks, and more.
• Coordinate across internal teams including Compliance, Brand Marketing, Customer Experience, Analytics, Data, Technology, Creative etc. to execute strategies End to End.
• Work with a cross-functional team to develop and execute a testing agenda, including; audiences, user experience, creative, landing page, and channel/partner/platform expansions, CRO and more.
• Serve as the subject matter expert in digital channels with deep knowledge of various platforms, campaign settings, optimization techniques, creative and automation. 
• Stay abreast of industry trends and technologies, betas, and new opportunities; advise on new ways to reach audiences. 
• Stay up-to-date and help Capital One navigate the rapidly evolving AI-driven search landscape, and partner across teams to optimize strategies and performance.
• Manage and strengthen agency and partner relationships with Google, Microsoft, Yahoo and other vendors to ensure account teams bring value through their services.
• Develop robust, efficient, and scalable marketing operations processes to ensure the channel is run in a well managed way, seeking approvals, documenting launches and looking for ways to optimize processes etc. 

• Communicate regular updates, channel metrics, progress reports, timelines, and results to key stakeholders. 

Basic Qualifications:

• 8+ years of experience in running paid search and display performance marketing across major enterprise platforms, including SA360, Google Ads (Performance Max, Demand Gen), Microsoft Advertising, and Yahoo.
• 5+ years of experience planning and implementing digital acquisition strategies 
• 5+ years of experience managing multi-million dollar digital campaigns
• 5+ years of experience in marketing analytics
• 3+ years of experience in people management
• 3+ years of experience in project management
• 1+ year of experience in financial services - Bonus points if you have an understanding Credit Card marketing landscape in Canada

Preferred Qualifications:  

• Bachelor’s Degree in business, marketing, or a like field
• 8+ years of experience in performance marketing managing a high volume accounts and large media budgets
• Strong analytical skills and proficiency in data analysis tools, with the ability to translate complex data into actionable insights
• Strong communication and presentation skills, with the ability to effectively convey ideas, insights, and results to stakeholders
• Excellent project management skills, with the ability to lead cross-functional projects, prioritize tasks, manage multiple projects simultaneously, and meet deadlines
• An expert in bidding and targeting strategies, budget allocation, attribution, signal frameworks and performance measurement
• Working knowledge of CM360 including: floodlights, ad serving, cross-channel deduplication, verification tracking, and holistic conversion reporting across Search and Display/Demand Gen
• Marketing tech and data fluency: Familiarity with tag management systems, data warehouses, and customer match management
• AI & generative search readiness: Experience implementing emerging generative AI search algorithms and interfaces (e.g., Google AI Overviews, AI Max, ChatGPT Ads, etc.).
• Experience in other digital marketing channels such as Social, OLV, Affiliates, AdMail, Addressable TV, Connected TV, Digital Audio, etc
• “Self-starter”, strong organizational skills, ownership mentality,  ability to prioritize workloads, and fast learner of new digital marketing and Display specific technology tools

Working at Capital One

You’ll be empowered to take end-to-end ownership of your work and your career, backed by a high-performance, hybrid culture and holistic suite of benefits designed to support your whole self. 

• Take ownership of your own potential: Whether you’re looking to upskill, pivot into new business areas, or master your craft, you’ll have access to tools and mentorship to reach your potential and define your career trajectory.
• Find your rhythm: We believe trust fosters the flexibility and autonomy required to balance personal needs with a focus on high performance. We support a hybrid model – with 3 days in the office per week – that gives room for both collaboration and personal commitments.
• Benefits built for your life: We take a holistic approach to well-being, providing support for you and those who are most important to you. This includes: full coverage for spouses, domestic partners and dependents, a one-time Work From Home allowance to build your comfortable workspace, up to $3,000 in mental health coverage and up to $5,000 in annual tuition subsidies.

 You’ll find that Capital One is committed to helping you thrive and evolve every step of the way.

This posting is for an existing vacancy.

The expected annual salary range for this position is $130,000 to $148,400. This role is also eligible to earn performance-based incentive compensation, which may include cash bonus(es). Incentives could be discretionary or non-discretionary depending on the plan.

We embrace the responsible use of artificial intelligence (AI) to enhance the candidate experience and streamline our recruitment processes. However, no hiring decisions are made using AI as every hiring decision is made by our hiring managers, business interviewers, and recruitment professionals. Our teams are equipped with training that empowers them to use AI responsibly.

Capital One Canada is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants and will meet the needs of those requiring reasonable accommodations.

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).