Manager, Marketing Strategist

Manager, Marketing Strategist

The Marketing Strategist Manager will drive the day-to-day execution of Capital One’s Concierge brand initiatives, translating overarching strategy into high-performing campaigns, channel execution, and measurable growth. Reporting directly to the Sr. Manager, Brand Marketing, you will own organizational performance metrics, cross-channel strategy, and paid media analytics to optimize brand performance and drive member acquisition across all touchpoints. In this role, you will champion a test-and-learn mindset—working cross-functionally to establish performance benchmarks, track initiative ROI, gather insights, and optimize campaigns to maximize brand reach, engagement, and conversions. 

Primary Responsibilities

• Performance Marketing & Analytics Strategy: Partner with the analytics team to establish channel OKR, and distribution strategies across all channels. Build performance dashboards to track campaign data and lead monthly review sessions to continuously optimize content performance and member acquisition.
• Consumer Data & Insights: Work cross-functionally to gather and surface member and industry insights, demographic trends, and behavioral data to refine audience targeting, campaign messaging, and inform the larger brand strategy.
• Social & Channel Performance: Track, analyze, and report on impressions, engagement metrics, and growth across social and digital and paid media channels alongside channel partners.
• Cross-Functional Management: Collaborate across internal teams and partner stakeholders to define success metrics, align project goals, and report actionable outcomes to leadership. 
• AI & Content Innovation: Lead strategic initiatives around AI content discoverability to increase brand citation across major AI platforms, driving user acquisition and expanding market reach.

• Executive Communications & Special Projects: Develop high-impact strategy updates and executive decks for VP-level leadership (including alignment with key executive stakeholders) while driving high-priority, ad-hoc strategic initiatives across the organization.

This role is designated as a hybrid position. You are expected to adhere to Capital One's hybrid policy regarding required on-site presence at your designated office location.

Basic Qualifications:

• Bachelor’s Degree or Military Experience
• At least 5 years of experience in brand strategy or product marketing experience on the agency or client side, with experience managing multiple channels 
• At least 5 years of experience in planning, executing and analyzing marketing programs
• At least 5 years experience in managing marketing processes, partnering with creative teams and developing marketing materials that drive results

Preferred Qualifications:

• Masters degree in marketing or business
• 2+ years of experience in marketing for financial services or another highly regulated industry
• 6+ years of experience driving optimization plans and marketing strategy
• 6+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity

At this time, Capital One will not sponsor a new applicant for employment authorization, or offer any immigration related support for this position (e.g. H1B, F-1 OPT, F-1 STEM OPT, F-1 CPT, J-1, TN, E-3, and O-1, or any other forms of work authorization that require immigration support from an employer).

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

McLean, VA: $151,900 - $173,400 for Manager, Marketing New York, NY: $165,700 - $189,200 for Manager, Marketing Richmond, VA: $138,100 - $157,700 for Manager, Marketing

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days. No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).