Middle Paid Media Coordinator

Title: Paid Media Coordinator Location: California, New Mexico

Job Title: Paid Media Coordinator

Location: Remote, California or New Mexico

Reports to: Director of Marketing

Status: Non-Exempt

Employment Type: Full-Time

Summary:

California Institute of Applied Technology (CIAT) is seeking a dedicated and detail-oriented Paid Media Coordinator to join our marketing team. This position is essential for supporting the strategy, execution, and optimization of paid media campaigns across various platforms, including search, social, and display. This role will also analyze performance data and report on results to achieve marketing goals. The ideal candidate will have a strong background in digital advertising, excellent analytical skills, and the ability to drive performance through ongoing optimization.

Essential Roles and Responsibilities:

• Conduct daily monitoring of campaign performance to ensure optimal results and make data-driven adjustments as necessary. Monitor performance for each campaign by measuring lead volume, CPL (cost per lead), lead to start conversion rates, and CPS (cost per start). Provide ongoing actionable insights into campaign performance
• Collaborate with media buyers and lead generation partners to identify campaign optimization opportunities; execute optimization strategies to improve campaign performance
• Collaborate with in-house and third-party creative teams to develop compelling static and video assets, share ad performance results, and oversee an ongoing optimization testing schedule
• Deploy and analyze A/B testing campaigns to drive improvements with creative design, messaging, landing page conversions, ad placements, click-through rates, and campaign ROI
• Launch new campaigns with adherence to designated budgets and enrollment goals
• Prepare and present daily, weekly and monthly performance reports, highlighting key metrics, insights, and recommendations for improvement
• Collaborate with CIAT departments to ensure messaging, ads, and campaign placements support enrollment goals, financial targets, and audience segmentation
• Assist with tracking paid media budgets and campaign budget allocation per channel or lead partner
• Conduct ongoing competitive research to support the development of new programs, program changes, and policy changes to improve enrollment rates
• Stay up to date with industry trends and best practices with higher education student retention strategies
• Adhere to CIAT’s compliance requirements to ensure all Federal, State, accreditation, and institutional policies and procedures are being met
• Follow communication guidelines to ensure high levels of customer satisfaction and professionalism
• Embody CIAT’s mission, vision, purpose, and values

Requirements

• Bachelor's degree in marketing, business, communications, or a related field preferred
• Minimum three years of experience in digital marketing or advertising
• Familiarity with Google Ads and Meta advertising platforms required; experience with LinkedIn and YouTube ads is preferred
• Strong analytical skills with the ability to interpret data and provide actionable recommendations
• Exceptional and consistent attention to detail, with the ability to multitask effectively Proficiency in student information systems is preferred
• Strong organizational skills with the proven ability to prioritize
• Strong communication skills, both verbal and written, with the ability to effectively convey information and interact with students, colleagues, and others
• Self-motivated with a strong work ethic; dedicated to quality, quantity, results and timeliness
• Demonstrated ability to anticipate needs and exercise independent judgment
• Excellent analytical skills, problem resolution skills and general business acumen
• Proficient skills in MS Office software products, including Outlook, Word, Excel, PowerPoint, and MS Project and ability to learn additional software products
• Exhibits a high degree of flexibility in adapting to a rapidly changing environment
• Ability to work collaboratively with colleagues, academic departments, and administration to support student success, achieve institutional goals and contribute to a positive and inclusive culture
• Position may require work responsibilities outside of normal business hours to accommodate business needs and deadlines
• Flexible to work longer hours to meet deadlines, if needed
• Able to handle sensitive information with a high degree of confidentiality
• Possess high ethical standards, being an example of professionalism to others
• Must be able to embody CIAT’s mission, vision, purpose and values.

Supervisory Responsibility

This position has no supervisory responsibilities.

Position Type and Expected Hours of Work

This is a full-time position. Days and hours of work are Monday through Friday. Occasional weekend and evening hours may be required.

Values

Values such as integrity, excellence, customer service, teamwork, and mutual respect are some of those that remain constant, regardless of changes in our company. When identifying company values, it is important that those values are demonstrated during business each day. Our values set expectations for how employees and managers interact with every person while representing the company.

• We are passionate about education and student success.
• We value integrity and excellence in our employees and students.
• We treat ourselves and our students with dignity and respect.
• We believe in and encourage innovation at our school to better help our students succeed.
• We have a customer-centric focus, and we want people highly committed to achieving goals, where our success equals student success.
• We are accountable for our actions, and if errors occur, we focus on preventing future errors and moving forward.
• We have a growth mindset, always looking for ways to improve, with a sincere belief that every student can do better and achieve their goals.
• We expect every employee to be an example of conduct and professionalism, being a role model to students and colleagues.
• We commit to fostering an inclusive and supportive learning environment that respects the diversity of students’ backgrounds, experiences, and perspectives.
• We foster lifelong learning and professional development.

Location
This is a remote position. Work must be conducted in locations that have been approved by the company. Company authorization is necessary for relocation or work from other locations, even if temporarily.

Physical Demands

These physical demands represent the physical requirements necessary for an employee to successfully perform the job's essential functions. Reasonable accommodation can be made to enable people with disabilities to perform the essential functions described.

• Essential functions of this role require sitting for extended periods of time.
• Ability to type, use a computer to search for information and input information while speaking on the phone is required.
• The employee will often be required to use the computer, mouse, and telephone to conduct this role's regular tasks.
• The employee must compute simple mathematical calculations as a normal part of this role.

Work Environment

While performing the responsibilities of this remote position, the job holder will work in a home office environment. Reasonable accommodation may be made to enable people with disabilities to perform the job's essential functions. This role routinely involves using standard office equipment such as computers, phones, and virtual communication tools. Employees are expected to ensure that their home office is a safe and ergonomic working environment.

Employees must maintain data security and confidentiality in accordance with company policies and use secure connections for all work-related activities. Expectations regarding work hours, availability, and time tracking will be clearly communicated and must be adhered to.

The company is not responsible for maintaining home office environments beyond the provision of reasonable accommodation and necessary work-related equipment. Workers' compensation and liability for injuries that occur in the home office will be covered as per company policy and applicable laws.

This remote work policy is designed to comply with all relevant local, state, and federal laws.

AAP/EEO Statement

California Institute of Arts & Technology provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, the California Institute of Arts & Technology complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

California Institute of Arts & Technology expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of California Institute of Arts & Technology’s employees to perform their job duties may result in discipline up to and including discharge.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time, with or without notice.