Senior Frontend Engineer - Acquisition

• Design, build, and maintain scalable, performant frontend applications across web and mobile app surfaces. 

• Lead technical initiatives that improve stability, performance, maintainability, and developer experience. 

• Own complex frontend features from discovery through delivery, including architecture, testing, launch, and iteration. 

• Partner with Product, Design, Marketing, Brand, Analytics, and Engineering to translate business needs into technical solutions. 

• Build acquisition and conversion experiences, including landing pages, registration flows, promotional surfaces, app entry points, and related growth experiences. 

• Contribute to React Native app experiences where acquisition, onboarding, deep linking, or cross-platform journeys intersect with mobile. 

• Develop reusable components, patterns, and frontend systems that scale across teams and use cases. 

• Ensure applications meet high standards for performance, accessibility, responsiveness, SEO, and cross-platform quality. 

• Partner with marketing and analytics teams on event tracking, attribution, experimentation, and reporting. 

• Implement and maintain analytics instrumentation, including dataLayer events, GA4, GTM, RudderStack, Segment, or similar integrations. 

• Work with CMS-driven content experiences so business teams can manage content efficiently while engineering quality stays strong. 

• Support technical SEO needs such as metadata, structured data, canonical strategy, sitemaps, SSR/SSG, and page performance. 

• Support web-to-app acquisition journeys, including deep links, deferred deep links, app install paths, and attribution-aware flows. 

• Debug complex frontend issues across code, APIs, tracking, rendering, performance, and third-party integrations. 

• Conduct code reviews, provide constructive feedback, and contribute to architectural decisions. 

• Mentor engineers and contribute to a culture of ownership and continuous improvement. 

• Stay current with modern frontend technologies and introduce improvements where they create meaningful value. 

What You Will Need 

• 5–6+ years of professional frontend engineering experience building production-grade applications. 

• Advanced proficiency with React.js, TypeScript, modern JavaScript, HTML, and CSS. 

• Strong understanding of frontend architecture, component design, state management, performance, accessibility, and maintainability. 

• Experience building reusable frontend systems and writing clean, testable code. 

• Experience with modern frontend tooling, build systems, CI/CD, automated testing, code quality, and release practices. 

• Ability to integrate with APIs and communication patterns such as REST, GraphQL, or WebSockets. 

• Strong debugging and problem-solving skills across complex frontend systems. 

• Proven project ownership from technical design through rollout and operational support. 

• Effective communication with technical and non-technical stakeholders across Product, Design, Marketing, Analytics, QA, and Engineering. 

• Interest in cross-platform frontend work, including mobile app experiences such as React Native. 

• Bachelor’s degree in Computer Science, Engineering, or equivalent professional experience. 

Strong Engineering Expectations 

• Strong engineering fundamentals and sound technical judgment. 

• Ability to balance scalability, maintainability, performance, and delivery speed in architectural decisions. 

• Ownership mindset, with the ability to take ambiguous problems to completion. 

• Ability to break complex problems into practical, incremental technical solutions. 

• High standards for code quality, testing, observability, and operational reliability. 

• Comfort across the frontend lifecycle: planning, architecture, implementation, testing, monitoring, and iteration. 

• Ability to mentor others and influence engineering direction without formal authority. 

• Curiosity and willingness to learn new tools, systems, and business domains quickly.