[EU] Head of Marketing, EU

About Us

About Us

About the Role

Key Responsibilities

Strategy & Growth

• Define and execute the European marketing strategy across brand, acquisition, activation, engagement and retention.
• Develop market-specific strategies for priority European markets.
• Own the European marketing budget, KPIs and investment allocation.
• Drive measurable growth across users, trading activity, revenue and customer lifetime value.

Crypto, Derivates & Product Marketing

• Lead go-to-market strategy for crypto trading and advanced products, including spot, futures, perpetuals, options and derivatives, subject to applicable regulatory approvals and product availability.
• Develop clear propositions for retail, active trader, VIP and institutional audiences.
• Translate complex trading products and market concepts into compelling customer communications.
• Partner with Product and Commercial teams to bring customer and market insights into product development.

Channel, Content & Distribution

• Own the European channel strategy across paid, owned and earned media, CRM, affiliates, KOLs, influencers, partnerships, community, PR, events, content and SEO.
• Define the optimal channel and content mix by market, audience, product and campaign objective.
• Lead content, editorial, educational and organic growth strategies.
• Drive full-funnel acquisition from awareness through KYC, deposit, first trade, retention and reactivation.
• Manage agencies and external partners and continuously test new channels and formats.

Brand, Communications & Community

• Build and strengthen the Bybit brand across Europe while maintaining global brand consistency.
• Lead European product positioning, messaging and integrated campaigns.
• Own PR, media relations, thought leadership and reputation management in partnership with Corporate Communications.
• Develop strong relationships with crypto communities, traders, affiliates, KOLs, media and ecosystem partners.
• Lead Bybit’s presence at relevant crypto, fintech, trading and institutional events.

Data, Lifecycle & Marketing Operations

• Lead lifecycle marketing across onboarding, activation, engagement, retention and reactivation.
• Own marketing analytics, attribution, automation and MarTech capabilities.
• Maintain strong customer and market insight through segmentation, competitor analysis and proposition testing.
• Use data and experimentation to improve channel efficiency and campaign performance.

Leadership & Compliance

• Build and lead a high-performing European marketing function.
• Set clear objectives, KPIs and accountability across the function.
• Partner closely with Legal and Compliance to ensure marketing activities meet applicable European regulatory requirements.
• Ensure appropriate governance around financial promotions, customer targeting, product communications and risk disclosures.

What We’re Looking For

• 10+ years of relevant marketing experience, including significant leadership experience in crypto, digital assets, trading, brokerage, fintech or capital markets.
• Proven experience leading multi-market marketing strategies and high-performing teams in fast-paced, international environments.
• Strong understanding of crypto trading and derivatives, including futures, perpetuals and options.
• Proven experience in growth, performance marketing, channel strategy and customer acquisition.
• Strong experience in product marketing, content, SEO and lifecycle marketing.
• Commercial and analytical mindset with experience across CAC, conversion, retention, trading volume and revenue metrics.
• Experience working with affiliates, KOLs, communities, media and crypto-native channels.
• Strong understanding of European markets and regulated financial services environments.
• Excellent communication and stakeholder management skills.
• Fluent English; additional European languages are an advantage.
• Bachelor’s or Master’s degree in Marketing, Business Administration, Economics, Finance, Communications or a related field; equivalent relevant professional experience will also be considered.

Why Join Us
At Bybit, we are committed to fostering a supportive and enriching work environment. 
Our benefits include:
- Study Growth Fund: We support your professional development and continuous learning.
- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.