Head of Social Media - UK Remote

Head of Social Media | UK | Remote

BVGroup brings over 80 years of expertise to every bet, delivering technology-driven betting and gaming experiences to a global audience. 
BetVictor is our flagship B2C brand, complemented by multiple partner brands we manage and service such as Heart Bingo, talkSPORT BET to name but a few. Our SaaS platform is fully developed and ready to deploy, requiring minimal setup and no complex configuration. 
Join us at BVGroup and make an impact in a fast-paced, global industry. Collaborate with passionate experts, tackle exciting challenges, and help define the next generation of online sports betting and gaming. 
Purpose of the role: 
As Head of social media, you will build and lead BetVictor's first in-house social team. You'll set the direction for our social channels, shape how the brand shows up across organic social and build a talented team capable of producing standout content at pace.
This role is ideal for someone who enjoys both leading and doing. You'll know what makes sports and betting content resonate with audiences, understand how to turn ideas into engaging campaigns, and be comfortable working in a fast-moving environment where creativity and compliance go hand in hand.
Working closely with teams across Brand, CRM, Trading, Compliance and Performance Marketing, you'll lead our social presence, bring fresh thinking to the business, and help ensure BetVictor stays relevant, engaging and trusted across every platform.
Key Responsibilities:

• Leading BetVictor's social strategy, and be the business's authority on social:  be the person, brand and commercial teams turn to for a clear point of view
• Defining what best-in-class looks like for BetVictor on social, benchmarked against the strongest sports, betting and media brands, and take that standard back to the business so everyone is working to the same bar.
• Hire, lead and develop a team of three: two Social Producers and one Shooter-Editor.
• Setting and owning the strategy across TikTok, Instagram, X, YouTube, Facebook and emerging platforms, tied to clear commercial and brand goals
• Building the always-on content plan around the sporting calendar.
• Setting KPIs, reporting and test-and-learn cadence that prove progress against that standard, and share regular insight with senior stakeholders
• Collaborate with Performance Marketing teams to ensure organic social is adding value to Paid channels.
• Reporting on spend, acquisition efficiency and return to senior stakeholders
• Content and creative
• Lead the creative direction for video-first, platform-native content: reactive moments, formats, series and creator collaborations
• Briefing and approving work from the producers and shooter-editor, raising the bar on craft and pace
• Manage creator, talent and agency partners where they add reach or credibility
• Ensuring all social activity meets UK gambling advertising rules (CAP/BCAP codes, UKGC requirements, platform policies and age-gating)
• Working with compliance and legal on approvals, and own the team's risk management on live and reactive content

Skills & Experience:

• Experienced in social media, including people management of leading a team
• Proven track record of growing audiences and driving commercial results on social for a major consumer brand, publisher or sports organisation
• Subject matter expert knowledge of how platform algorithms work across TikTok, Instagram, YouTube, X and Facebook, and how to use that to grow reach and engagement (essential)
• Ability to read social insights and analytics, spot opportunities early and turn them into action. You set KPIs and use the data to make decisions
• Strong Understanding of online culture: trends, memes, creators, fan communities and wider platform developments, and the judgement to use them to keep BetVictor's work relevant and exciting
• Hands-on paid social expertise: you have planned and optimised significant budgets across Meta and TikTok, and you can show the numbers
• Proven knowledge sports knowledge and fan instinct, especially football and horse racing, and a feel for what works in reactive, live-moment content
• Comprehensive creative judgement on short-form video, with the ability to brief, give feedback and lift quality
• A clear understanding of regulated marketing. You can work confidently within UK gambling advertising rules or a similarly regulated sector

How we hire:
Our interviews are a two-way process, and we want you to have the time and opportunity to get to know us, as much as we are getting know you! Our interviews are conversational, and we want to get the best from you, so come at us with questions and be curious.  In the event that we receive sufficient applications for the role this vacancy may be subject to early closure. Therefore, if you are interested, please submit your application as early as possible.  
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