Creative Director - TWITCH LAB - Burson

Title: Creative Director - TWITCH LAB - Burson Location: Washington, District of Columbia, United States

Burson Creative:

You’ll be joining a creative team that’s been recognized with Cannes Lions, Clios, One Show, New York Festivals, SABER, and PRWeek awards, but more importantly, a team that’s curious, collaborative, and constantly pushing each other to do work that earns attention.

The Creative team works across the full Burson client roster to ideate, develop, and produce earned-first campaigns, building original ideas that cut through culture not just the noise. Our work connects people and brands by digging deeper, imagining more, and creating campaigns and content designed to live anywhere and travel everywhere.

We’ve intentionally brought together a mix of designers, writers, producers, and creators from different backgrounds, cultures, and points of view, because better work comes from diverse voices challenging each other.

We’re looking for people who love what they do, value different perspectives, and are excited to roll up their sleeves to help push our creative even further.

Check out our latest work here.

More about the role:

We are seeking a visionary and agile AI-enabled Creative Director to lead the creative direction for our newly concepted TWITCH LAB—an AI-enabled creative rapid-response capability dedicated to quick turn demands of creative assets requested by our clients. While many of the executions will lean toward digital content and story-telling in the corporate and crisis communication space, the North Star will be able building reputation enhancing content that can move at the speed of machine. Done well, this work will begin to redefine how corporate storytelling can be produced, blending cutting-edge generative AI tools with high-impact human craft.

As the creative lead of the LAB, you will oversee the conceptualization and execution of quick-turn asset development that could range from ad-like digital content to quick-turn executive videos meant for internal employee campaigns, to infographics to help debunk disinformation in real-time and other multi-channel disciplines. You will partner closely with our senior most account leads, clients, strategic intelligence leads (data and intelligence team members), and extensions of our creative team to create and execute reputation driving content. 

What you'll do:

• Creative Vision & AI Innovation

  • Set a new Creative Benchmark: Champion and define the creative standard for the TWITCH LAB, blending technology with earned-first human storytelling.
  • Rapid-Response Concepting: Lead creative concepting under compressed timelines, driving the production of rapid-response variants across digital, social, video, and executive communications channels.
  • Oversight of Function and Execution: As a new concept, the Creative Director will oversee the proper use of the Twitch Lab while also tending to the work itself, creating a culture of creatives that seeks to define a new way of corporate story-telling at speed and scale. 

  Governance & Quality Control

  • Brand Integrity & Compliance: Ensure all outputs uphold client brand standards, visual consistency, and legal/IP compliance.
  • Ethical AI Leadership: Champion responsible AI workflows, implementing rules for executive likeness protection, synthetic media disclosures, and client data security.

  Leadership & Stakeholder Consultation

  • Executive Client Counsel: Present creative concepts and scenario-tested options confidently to C-suite executives, client leaders and internal partners.
  • Team Leadership & Mentorship: Manage, direct and mentor a multidisciplinary studio team (writers, designers, editors, producers), fostering an environment of continuous learning, experimentation, and speed.
  • Agency Cross-Collaboration: Integrate the LAB’s output seamlessly with Burson’s broader Creative, Strategy, and Insights & Intelligence (I&I) practices.

Experience that contributes to success:

• 8–10+ years of progressive creative leadership experience within an agency, production studio, or corporate communications environment.
• AI Competency: Experience and knowledge of generative AI creative tools (text, image, video, voice, and workflow automation).
• Reputation & Crisis Savvy: Proven track record of developing high-stakes corporate messaging, crisis responses, executive decks, and brand reputation campaigns.
• Portfolio of Excellence: A strong portfolio showcasing innovative visual and narrative campaigns, high-end content execution, and creative leadership.
• Agile Leadership: Exceptional ability to remain calm and decisive under high pressure, leading teams effectively during hour-one breaking news events.
• Strategic Thinker: Ability to bridge data-driven intelligence with creative execution that earns attention and protects client reputation.

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Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.