Digital Product Manager

Job Description:

Digital Product Manager – Fixed Term

Manchester, London or Staines

Hybrid – 2 days per week in the office

Fixed Term 12 months

Full-time 37.5 hours per week

Salary from £58700 depending on experience

We make health happen

As a Digital Product Manager for AI and LLMs you’ll play a crucial role in driving outstanding outcomes for our customers and for Bupa via digital product development including:

How you’ll help to make health happen

Taking ownership of and becoming an expert in your domain

Defining the strategy and roadmap for AI, in collaboration with cross-functional team members and stakeholders, ensuring it aligns with both user needs and business objectives.

AI product development

Identify, validate and deliver AI/LLM-powered website experiences that improve customer journeys.

Generative Engine Optimisation (GEO)Drive on-site optimisations and content creation to improve how our website is discovered, understood and represented by AI-powered search and answer engines.

AI-enabled ways of working

Identify opportunities to use AI to improve workflows, reducing manual effort and accelerating delivery.

Responsible AI

Ensure AI experiences are developed responsibly, considering privacy, security, accessibility, bias, explainability, accuracy and appropriate human oversight.

LLM quality

Understand the specific challenges of LLM-based products, including hallucination, prompt/model evaluation and ongoing performance monitoring.

AI horizon scanning

Stay close to developments in AI and translate emerging capabilities into practical opportunities for the website and wider digital product organisation.

What will you be doing?
Ownership of the squad OKRs, roadmap, and backlog
Define and maintain the strategy, roadmap, and backlog for your digital product, with senior support, establishing clear initiatives, priorities, and timeframes. Set clear goals (OKRs, KPIs) and own the outcomes, as well as the roadmap.
Product Delivery
Lead the team in prioritising delivery work, doing whatever is needed to enable and unblock the team, make launch plans and ensures a high-quality end product. Then report on impact against targets.
Product Discovery
Identify major user problems in your area and effectively prioritise, break down and solve them with senior Digital Product support.
Customer understanding
Identifying who your customers are, their needs and to act as the voice of the customer within your team to create shared context. Apply knowledge of user research, user testing and feedback methods to define problems, inform product decisions and prioritise user needs to deliver customer centric solutions that delight customers.
Stakeholder management and communication
Engage and manage relationships with key stakeholders, ensuring their needs and expectations are met, keeping them informed of progress and outcomes, and clearly articulating how the squad’s work aligns with company objectives.
Cross-functional collaboration
Work closely with Design, Data, Engineering, Commercial, Marketing and Product peers to deliver first-class solutions and manage dependencies across squads. Partner with business and technical leads to shape and refine the digital roadmap and backlog, ensuring alignment with strategic goals and customer needs.
Optimise with Data
Leverage analytics, customer feedback, and market trends to track performance, identify problems, inform decision-making and deliver measurable impact.
Experiment & Iterate
Drive continuous learning and iteration through strong qualitative and quantitative techniques, including A/B testing.
Continuous improvement and innovation
Foster a culture of continuous improvement and innovation within the team, encouraging the exploration of new ideas and approaches to enhance the product.
Risk management and mitigation
Identify potential risks and develop mitigation strategies to ensure the successful delivery of the product.

You

• Experience experimenting with or delivering AI/LLM-enabled products, with enough technical understanding to work effectively with engineering, data and AI specialists.
• Digital product management experience with demonstrated ability to lead digital teams from concept through product discovery, validation and delivery, using the Product Operating Model.
• Good understanding of user centred design, the software development lifecycle and expertise in working in agile methodologies within complex environments.
• A champion for accessibility who acknowledges the needs of users with different backgrounds, abilities, cultures, and environments.
• Solid stakeholder management experience and strong communicator who is able to articulate and drive the product roadmap and outcomes.
• Deep understanding of measuring and optimising customer journeys and features through data insights
• Strong motivator that’s able to get the best out of your squad.
• Proficiency in product management tools (Jira / Azure Dev Ops, Confluence, Miro, Figma, Amplitude)

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

You’ll receive the following benefits and more:

• 25 days holiday pro rata, increasing through length of service, with option to buy or sell.
• An enhanced pension plan and life insurance
• Various other benefits and online discounts

Why Bupa?

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve.  That’s why we especially encourage applications from people with diverse backgrounds and experiences.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

Time Type:

Full time

Job Area:

PR , Marketing & Brand

Locations:

Angel Court, London, Bupa Place, Staines - Willow House