Marketing Strategist - Innovation

The Marketing Strategist – Innovation is responsible for developing forward-thinking marketing strategies that drive consumer growth, strengthen the Brightspeed brand, and create new opportunities to engage and acquire customers. As part of the Growth Marketing Strategy team, this role connects consumer insights, emerging technologies, competitive dynamics, and cultural trends to actionable marketing strategies and initiatives.

This position combines strategic thinking with practical execution, translating innovative ideas into integrated campaigns, test-and-learn initiatives, and scalable growth opportunities that deliver measurable business outcomes.

Key Responsibilities 

• Develop integrated marketing strategies that drive consumer awareness, consideration, acquisition, and growth, aligning initiatives with broader business objectives.
• Translate consumer behavior, market research, competitive intelligence, and emerging trends into actionable marketing strategies, campaigns, and growth opportunities.
• Identify innovative approaches to reaching, engaging, and converting prospective customers across the acquisition journey.
• Monitor consumer, cultural, technology, media, and industry trends to identify emerging opportunities and potential competitive advantages for Brightspeed.
• Evaluate innovations such as artificial intelligence (AI), personalization, emerging media platforms, and evolving consumer technologies to inform future marketing strategies.
• Develop forward-looking marketing concepts, business cases, and strategic recommendations for new initiatives, pilots, partnerships, and capabilities.
• Identify unmet consumer needs and changing expectations to inform new value propositions, messaging, customer experiences, and marketing campaigns.
• Lead the strategic development of insight-driven marketing initiatives, from opportunity identification and concept development through execution and performance evaluation.
• Create comprehensive campaign briefs defining target audiences, consumer insights, strategic opportunities, value propositions, messaging, channel strategies, and desired business outcomes.
• Partner with Creative, Media, CRM, Digital, Product, Brand, Analytics, and external agencies to translate marketing strategies into executable campaigns.
• Establish hypotheses and test-and-learn frameworks to evaluate new marketing approaches, messages, channels, technologies, and customer experiences.
• Collaborate with Analytics and channel teams to define success metrics, assess campaign effectiveness, and translate performance results into actionable recommendations.
• Identify successful pilots and develop strategies to scale proven initiatives across Brightspeed's footprint.
• Serve as a strategic thought partner to Marketing, Product, Sales, Customer Experience, Technology, and other business functions to identify and advance growth opportunities.
• Build cross-functional alignment by clearly articulating consumer opportunities, strategic rationale, expected business value, and measurable outcomes.
• Present strategic recommendations and innovation opportunities to stakeholders and senior leadership, influencing decisions and driving initiatives from concept to execution.
• May perform other duties as assigned.

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties, and skills required.

Education & Experience 

• Bachelor's degree in Marketing, Business, Strategy, Communications, or a related field.
• 5+ years of experience in marketing strategy, growth marketing, brand strategy, innovation, consumer insights, consulting, or a related discipline.
• Demonstrated experience developing consumer-facing marketing strategies and integrated marketing campaigns.
• Experience translating consumer research, behavioral data, and market insights into actionable business and marketing strategies.
• Experience collaborating with cross-functional teams to develop and execute marketing initiatives across multiple channels.

Skills & Competencies 

• Strong strategic and analytical thinking, with the ability to connect consumer, technology, competitive, and cultural trends to business growth opportunities.
• Solid understanding of consumer marketing, customer acquisition, audience segmentation, positioning, value proposition development, and integrated marketing strategy.
• Ability to balance innovative, future-focused thinking with practical execution and measurable commercial outcomes.
• Strong knowledge of digital marketing, media, CRM, brand, and offline marketing channels.
• Ability to synthesize complex research, data, and insights into clear, compelling strategies and recommendations.
• Strong curiosity and awareness of emerging technologies, evolving consumer behaviors, media trends, and marketing innovation.
• Experience developing strategic campaign briefs, business cases, and test-and-learn frameworks.
• Strong storytelling, communication, and presentation skills, with the ability to influence senior leaders and cross-functional stakeholders.
• Excellent collaboration and relationship-building skills, with the ability to align diverse teams around shared objectives.
• Comfortable operating in ambiguity, challenging conventional approaches, and developing strategies where established processes may not exist.
• Results-oriented mindset with the ability to balance creativity, consumer insights, experimentation, and measurable business impact.
• Strong organizational and prioritization skills, with the ability to manage multiple strategic initiatives simultaneously.

Preferred Qualifications 

• Experience in telecommunications, broadband, technology, subscription services, or other highly competitive consumer industries.
• Experience developing innovation-led marketing strategies, growth initiatives, or new customer acquisition approaches.
• Familiarity with AI-enabled marketing capabilities, personalization, emerging media platforms, and marketing technology.
• Experience designing, executing, and scaling marketing pilots or experimentation programs.
• Experience partnering with creative agencies, media teams, analytics functions, and product organizations to deliver integrated marketing initiatives.

Physical Demands & Work Conditions

• Primarily office-based role requiring regular use of computers, communication platforms, and standard office equipment.
• Ability to participate in virtual and in-person meetings, presentations, and collaborative working sessions.
• May require occasional travel for business meetings, planning sessions, or other company-related activities.
• Must be able to perform the essential functions of the position, with or without reasonable accommodation.

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WHY JOIN US?

We aspire to contemporary ways of working.

Recognized as a Top Workplace by the Charlotte Observer, Brightspeed HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte, NC. We prioritize hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for our hybrid workforce. At Brightspeed, we have roles that are designated as remote, hybrid, office or field-based, depending on the position, business needs and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why? Because Brightspeed recognizes the value of finding the best talent for the job, wherever they may be.

We offer competitive compensation and comprehensive benefits.

Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional and financial health. Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits.

Inclusion and belonging are at the center of our grounding belief in Being Real.

When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us be fierce advocates for more accessible, inclusive and high-quality internet, because we believe doing so promotes equity in the communities we serve.

For all applicants, please take a moment to review our Privacy Notices:

• Brightspeed’s Privacy Notice for California Residents
• Brightspeed’s Privacy Notice