Senior Digital eCommerce & Insights Analyst

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Time Type:

Full time

Remote Type:

Job Family Group:

Commercial

Job Description Summary:

The Senior Digital eCommerce & Insights Analyst serves as a strategic analytical partner to bridge online customer behavior, sales performance and digital strategy. This role transforms website, customer, and transactional data into actionable insights that improve digital adoption, customer engagement, conversion, basket size, retention, and revenue growth.
The ideal candidate is comfortable navigating ambiguity, building new features from the ground up, and is action-oriented while still able to manage the complexities as a wholesale distributor in beverage alcohol
In this role, you will need to have strong analytics background and excellent communication skills, both written and verbal. Strong problem-solving abilities and the ability to work well under pressure while handling multiple tasks simultaneously are also important.

Job Description:

This role follows a flexible hybrid schedule and can be performed from any Breakthru Beverage office location.

Job Responsibilities:

• Analyze customer browsing, search, ordering, and purchasing behavior to identify opportunities to improve engagement, conversion, and retention
• Monitor key website performance indicators including conversion rates, search effectiveness, product discovery, cart abandonment, and customer engagement metrics.
• Build recurring and ad hoc analyses that identify opportunities to increase digital adoption, basket size, ordering frequency, and customer retention.
• Collaborate with IT and business intelligence teams to ensure data accuracy and reporting automation.
• Identify opportunities to leverage AI, predictive analytics, and advanced modeling techniques to improve customer engagement and sales outcomes
• Stay informed on industry benchmarks, competitor performance, and emerging trends in B2B digital sales.
• Other duties, as assigned by the jobholder’s supervisor, may also be required.

Minimum Qualifications:

• Bachelor’s degree in related field and/or equivalent training and work experience
• Minimum of 5 years of experience in B2B digital commerce, interfaces, and processes
• Strong business acumen including an understanding of sales and commercial support in the wholesale Beverage Alcohol distribution industry or similar B2B industries
• Ability to analyze complex problems within the applications and the ability to work with other areas to isolate and resolve the problems to avoid future occurrences
• Proficient PC skills using MS Office and other various computer programs including presentation software
• Advanced proficiency in Microsoft Excel (VLOOKUP, formulas, pivot tables, graphic match functions)
• Must be a results-oriented professional with verbal/written communication skills using diplomacy and discretion to work across a variety of stakeholders: suppliers, partners, and internal teams
• Utilize sound judgement and problem-solving skills
• Ability to work in fast-paced, high-volume, team environment

Preferred Qualifications:

• Experience or interest in Google Analytics Full Story, or digital experience analytics platforms.

Physical Requirements:

• While performing the duties of this job, the employee is regularly required to sit, stand, talk, hear, and use hands and fingers to operate a computer and telephone.

Competencies:

• Manages complex tasks or projects requiring specialized expertise.
• Analyzes ambiguous problems and recommends solutions.
• Exercises independent judgment on moderate-impact decisions.
• Leads projects and influences cross-functional partners.

This job description is only a summary of the typical functions of this position, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties. Responsibilities, tasks, and duties of individual jobholders may vary from the above description.

Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant’s skills and prior relevant experience. 

Salary Range: $68,000 - $92,000

This position is eligible for health care benefits, life insurance, time off benefits and participation in the Company’s 401(k) plan

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Breakthru Beverage Group is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information and other legally protected characteristics. The EEO is the Law poster is available here. If you need a reasonable accommodation because of a disability for any part of the employment process, please call (708) 298-3536 and let us know the nature of your request and your contact information.