Product Marketing Manager

Title: Product Marketing Manager Location: United States

About Us

Boostlingo is a leading language technology platform powering interpretation and translation services for healthcare, legal, government, and enterprise clients worldwide. Named an Inc. Magazine Best Workplace for four consecutive years, we are a high-growth, mission-driven company at the intersection of language access and AI innovation. Our team operates with urgency, operates with heart, and holds the bar high — for each other and for the people we serve.

What It Means To Be a Boostie

At Boostlingo, we operate through the lens of our four Core Values. These Core Values drive everything we do; from how we approach identifying talent we invite to join the team, to the energy and contributions we bring to our amazing culture, to the decisions we make at both the tactical and strategic level. To be a Boostie means to embody these Core Values every day:

• Positive Vibes: Bring positive energy and a solutions-oriented mindset to every interaction. High performance isn’t just about outputs — it’s about showing up with intentionality, resilience, and the belief that obstacles are problems worth solving.
• Drive Change: Stay curious, challenge assumptions, adapt quickly, and take action even when the path isn’t perfectly clear. Be proactive rather than reactive — and lean into AI as a force multiplier.
• Be Bold, Stay Humble: Growth lives in the tension between confidence and humility — be willing to stretch beyond what’s comfortable, own your development, and invest in the potential of the people around you. Every voice matters, and no one person is bigger than the team.
• Be Inclusive: Create and contribute to an environment where anyone can feel welcomed, supported, respected, and valued. Inclusive teams collaborate better — bring your full self, invest in others, and build the psychological safety that makes shared impact possible.

Why Boostlingo

Boostlingo is a four-time Inc. Magazine Best Workplace building AI-powered interpretation and language access technology that helps break down language barriers for millions of people. We are leading our industry into an AI-first future, with a culture and values to match.

Why This Role Matters

Boostlingo's product portfolio is expanding quickly, especially in AI-powered interpretation and language access. New features and functionality are being delivered faster than ever, such that internal stakeholders and customers are struggling to keep up with the changes. Today, the market-facing story is split between Product, Sales, and Marketing, and no one is accountable for it end to end. The result is inconsistent messaging, uneven launch readiness, and customer insight that doesn't reliably communicate the roadmap. This role closes that gap and builds the foundation (messaging architecture, launch process, and feedback loops) that a future Sales Enablement hire will build on.

The Opportunity

The Product Marketing Manager (PMM) owns how Boostlingo's products are positioned, launched, and sold. This person is the bridge between Product & Engineering and Customer Operations, especially Sales and Marketing. Success means the market, and our own customer/prospect-facing teams, clearly understand what we offer, why it is different, and why it matters to each buyer. That understanding should show up in measurable adoption, win rates, and pipeline quality.

What You'll Own (Core Responsibilities)

The PMM owns market-facing strategy for the Boostlingo product portfolio.

1. Positioning and Messaging

• Develop and maintain positioning, value propositions, and a messaging framework for each product and for the platform as a whole.
• Translate product capabilities, including AI-powered interpretation and language access features, into buyer outcomes that resonate with each target segment.
• Differentiate credibly in a crowded category by distinguishing real capability from AI hype, and by articulating the trust, quality, compliance, and accuracy story where buyers care most.
• Serve as the single source of truth for "what we say and why" across Engineering, Product, Sales, Marketing, and Customer Success.

2. Customer, Market, and Persona Insight

• Help define and refine ideal customer profiles, buyer personas, and use cases by segment and vertical (for example healthcare, government, education, and enterprise).
• Map the buying committee, including end users, operational owners, compliance and legal, IT/security, and executive sponsors, and tailor messaging to each.
• Run customer interviews, win/loss analysis, and sales call reviews to keep messaging grounded in what buyers actually say.
• Synthesize insight into recommendations for the CPTO's roadmap and the President/CRO's go-to-market priorities.

4. Product Launches and Lifecycle Marketing

• Own the go-to-market plan for launches and major releases, tiered by size (Tier 1 through Tier 3), with clear owners, dates, and success measures.
• Coordinate Engineering, Product, Marketing, Sales, Account Management/Customer Success, and Support so every launch has an agreed message, assets, and internal readiness before external announcement.
• Drive adoption and expansion messaging for the installed base, not just new-logo launches.
• Run post-launch reviews against pre-agreed success measures and feed lessons into the next launch.

5. Pricing and Packaging Input

• Provide customer, competitor, and win/loss evidence to inform pricing and packaging decisions led by Product, Finance, and Revenue leadership.

6. Sales and Customer-Facing Content

• Create the core messaging-driven assets: pitch narrative, solution briefs, case studies, one-pagers, demo storylines, and customer proof points.
• Build and maintain a customer proof program, including references, case studies, and quantified outcomes.
• Partner with Demand Generation and Content Marketing so campaigns carry consistent positioning.
• Hold assets to a standard of use: if reps aren't using them, we revise them.

7. Voice of the Market

• Bring structured customer and field feedback back to Product through a regular, documented cadence, including themes, frequency, and revenue impact where known.

8. Measurement and Operating Rhythm

• Define and report on PMM metrics (launch outcomes, content usage, win/loss trends, messaging effectiveness) and review them with the CPTO and President/CRO on a regular cadence.
• Build repeatable processes and documentation so the work can be handed off and scaled.

What Success Looks Like

First 90 Days

• Complete a listening tour across Product, Sales, Marketing, CS, and Support, and review recent win/loss data and call recordings.
• Audit current positioning, collateral, and competitive materials, and deliver a prioritized gap assessment.
• Publish a v1 messaging framework for the platform and top-priority products, aligned with the CPTO and President/CRO.
• Stand up a tiered launch process and own readiness for each scheduled release.
• Partner with Product to review and learn from customer adoption metrics.

First Year

• Messaging and positioning are adopted across Sales, Marketing, CS, and Product, and Sales can articulate the pitch consistently.
• A repeatable launch playbook is in use, with post-launch reviews run against pre-agreed success measures.
• A documented win/loss and voice-of-the-market program feeds the roadmap on a regular cadence.
• Clear, documented handoffs are in place for the Sales Enablement partner.
• Measurable movement in agreed outcomes such as win rate, sales cycle length, new-product adoption, and competitive win rate (baselines set in the first 90 days).

What We Are Looking For

Profile of Our Ideal Candidate

• The Translator: Moves fluidly between IC's and executives and makes complex technology understandable.
• The Field-Tested Marketer: Has stood in front of sales teams, taken the hard questions, and revised the message because of them.
• The Evidence-Driven Storyteller: Writes compelling narratives, then proves they work with data.
• The Builder: Comfortable creating structure where little exists and documents it so others can run it.
• The Influencer: Gets results through partnership and credibility, not title.

Competencies

• Strategic storytelling: Turns complex capabilities into clear, differentiated value for each buyer
• Customer and market curiosity: Seeks out evidence from buyers, competitors, and the field before forming opinions
• Cross-functional influence: Aligns Product and Sales leaders around shared priorities and resolves tension constructively
• Systems thinking: Builds repeatable processes and documentation so work can be handed off and scaled
• Prioritization: Holds the line between strategic work and urgent sales requests
• Outcome orientation: Defines success measures up front and holds themselves accountable to results, not output
• Collaboration and humility: Welcomes the Sales Enablement partner and designs interim work to transfer cleanly

What This Role Is Not

• Not a content factory. The role owns strategy and the story. Execution is shared with Marketing.
• Not a sales support desk. The PMM will respond to the field, but must protect time for strategic work.
• Not a product manager. The PMM informs the roadmap with market evidence. Product decisions sit with Product.
• Not a pure brand or campaign role. This is a revenue-connected, sales-facing position.
• Not a role for someone who needs a fully defined playbook. We need a builder who is comfortable with ambiguity.

Minimum Qualifications

• 5+ years in product marketing, with a track record of positioning and launching B2B software or SaaS products.
• Demonstrated experience equipping a sales team: building battlecards, pitch narratives, and launch briefings that reps actually use.
• Proven ability to run competitive and customer research, including win/loss analysis and interviews.
• Strong written and verbal communication, including the ability to present to executives and train sales teams.
• Comfort working with CRM and call-recording data to draw conclusions about what messaging works.
• Experience partnering across Product, Sales, and Marketing without direct authority.
• Ability to translate technical product detail into buyer value in conversation with engineers and with executives.

Preferred Qualifications

• Experience in a business with a mix of enterprise and mid-market buyers and multi-stakeholder sales cycles.
• Familiarity with AI-enabled products, translation, interpretation, or language access, or regulated industries such as healthcare, government, or education.
• Experience in a PE-backed or growth-stage company where priorities shift quickly and resources are lean.
• Exposure to sales enablement practices, including onboarding, content management, and training design, and an interest in handing these off well.
• Experience with pricing and packaging input or analyst and customer advisory programs.
• Experience with marketing and sales tools such as HubSpot, Salesforce, and call-recording platforms.

WHAT MAKES BOOSTLINGO A GREAT COMPANY?

At Boostlingo, you'll join a team that's bold enough to lead the language technology industry into an AI-first future — with the culture, values, and recognition to back it up. We offer:

• Fun, energetic environment with an incredible culture (just ask about our eNPS scores!)
• Hybrid/Remote working arrangements
• Competitive compensation and robust benefits offerings, including 401(k) plan with match!
• Flexible PTO

We are an equal opportunity employer and value diversity here at Boostlingo. Boostlingo does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

No Agencies Please, C2C candidates will not be utilized at this time.

NO Relocation or Sponsorship are being offered for this position.

How We Evaluate Candidates

• Recruiter and People screen: Motivation, scope fit, and values alignment.
• Hiring manager interview (CPTO): Product marketing depth, judgment, and cross-functional approach.
• Work sample: Build a short positioning and launch brief for a realistic Boostlingo scenario, then present it. We look for customer insight, differentiation, and clarity.
• Cross-functional panel: Sales, Marketing, and Customer Success leaders assess credibility, collaboration, and how the candidate would equip the field.
• Executive conversation: Strategic perspective and leadership presence.
• References and offer.

What we listen for: specific examples of battlecards or messaging that changed win rates, how they gathered and used win/loss evidence, how they handled pushback from Sales or Product, and what they would do in the first 90 days.