Director, CV Brand lead

At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.

Position Summary

Brand Lead will be the critical leadership role of the Japan Brand team, accountable for the overall brand strategy that drives successful launch and growth of the Brand. Brand Lead, along with core brand team members, will be responsible for the development of the brand strategy and execution of tactics across all customer types and functions.

Brand Lead will manage a cross-functional brand team (i.e., Commercial, Medical and Market Access) and ensure seamless working of the team as a single, agile unit, to achieve brand strategic imperatives​. Brand Lead will be responsible for the Brand’s fully loaded P&L which will include budget for the cross-functional team members. This role will also be responsible for performance management and development of all core brand team members.

Brand Lead is part of the Business Unit Leadership Team, reporting to BU Head. It also has high visibility to the Japan Leadership Team and WW counterparts, and delivering exceptional results in the role will pave way for future leadership roles both within Japan and WW BMS.

Key Responsibilities

·        Leads a cross-functional team across Commercial, Access, Medical, and enabling Functions for a common and compliant set of brand objectives​

·        Accountable for fully loaded P&L and owns decision on how the budget is used for cross-functional team resourcing/capabilities (e.g. Functional mix and capability needs, FTE v. non-FTE budget)​

·        Drives dynamic resource allocation (i.e., ability to make a business case to adjust budget) to meet brand / DA objectives over time​

·        Utilizes an omnichannel, personalized approach to marketing, leveraging advanced analytics, and modular content processes​.

·        Provides input to I&A teams on development of advanced analytics and uses them to inform/ refine brand strategies and understand brand performance ​

·        Actively participates in calibration sessions and provides input (on objectives and compliant performance feedback) to Functional Managers for performance reviews of Medical Lead (& associated teams), Access Strategy Lead (& associated teams) and Process Planner​

·        Owns holistic brand strategy & imperatives across key stakeholders ​

Brand Lead will execute objective setting process for all team members, including functional team members to ensure a cross-functional alignment of annual objectives.

During the Year-End-Process, Brand Lead, provides significant input on performance reviews for Medical, VAP, & WCC team members, and actively contributes to cross-functional calibration sessions.

Required Qualifications & Experience

·        Familiarity with range of customer journeys (HCP, Patient, Payor)​

·        Able to deliver against commercial and broader performance objectives​

·        Relevant management background in leading Commercial, Access, or Medical functions (i.e., does not need to have marketer background)​

·        P&L/ budget management experience ​

·        Fluency in analytical models (e.g., journey decisioning engine) and ability to translate analytics from I&A teams into actionable strategies​

·        Mastery of omnichannel strategy and modular content production​

Key competencies desired:

Customer-oriented mindset

·        Adopts a customer-focused mindset

·        Deeply understands customer journeys and experiences across all customer types (HCP, Patients, Access customers)

·        Demonstrates ability to deliver on customer needs and optimize customer experience

·        Exhibits genuine care for customers

Leadership/enterprise mindset

·        Demonstrates an ownership mindset of brand, across all functions and customer types

·        Demonstrates ability to drive organizational performance

·        Demonstrates an ability to influence matrix organization

·        Demonstrates a problem-solving mentality, ability to work cross-functionally to solve problems

·        Demonstrates ability to drive long term brand strategy

·        Understands all customers

·        Invests in developing talent across functions

Teamwork/agile

·        Fosters a collaborative environment and creates strong rapport to effectively partner with cross-functional stakeholders

·        Orchestrates a flexible and agile operating model

·        Demonstrates ability to work in agile processes

·        Embraces changes and leads on new ways of working

·        Holds integrity and good judgment in navigating compliantly in accordance with BMS policies and procedures

Analytical fluency

·        Demonstrates strong analytical skills and ability to interpret insights from data and analytics

·        Drives sophisticated analytics, along with BI&A partner to understand customer segments and provide input into customer journeys

·        Maintains a robust set of metrics / KPIs in partnership with BI&A to track omnichannel campaign performance and ensure a feedback loop to inform on-going omnichannel strategies

·

Scientific expertise (nice to have)

·        Has deep knowledge of Cardiovascular TA/product, clinical landscape

·        Understands regulatory guidelines and landscape

·        Has a strong learning mindset and passion for science. Prioritizes staying current with the latest data

We hire for skills and capabilities, not just credentials – if this role excites you, but doesn’t perfectly match your resume, we encourage you to apply anyway.

How We Work

Where you work matters – because collaboration, innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential, site-by-design, field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at

Supporting People with Disabilities

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R1607792 : Director, CV Brand lead