Senior Performance Marketing Manager (m/f/d)

As our Senior Performance Marketing Manager (m/f/d), you own performance marketing end-to-end: Google Ads and Meta Ads that turn budget into qualified leads. You work closely across Growth, Sales and Product and our first Marketing FTE.

Your Impact

• Own and scale our Google Ads and Meta Ads accounts end-to-end — strategy, budget allocation, creative testing, and continuous optimization against CAC and pipeline targets.
• Build and maintain landing pages and conversion tracking, so every euro of spend is measurable back to signed projects, not just clicks or impressions.
• Live in the numbers: build your own reporting, connect marketing spend directly to sales revenue, and be ready to defend or change course based on what the data shows.
• Bring a strong bias to action and a KPI-driven mindset — launch tests quickly, kill what doesn't work, double down on what does.
• Accept being measured the way we measure ourselves: on a blend of marketing performance and sales revenue outcomes, not marketing metrics in isolation.

• 3–5 years of hands-on performance marketing experience, with a strong focus on Google Ads and Meta Ads campaign management.
• Very analytical and numbers-driven — comfortable building your own reporting and making budget calls from data, not gut feel.
• Basic experience organizing events, setting up landing pages, and implementing conversion tracking.
• Senior enough to own your channels end-to-end, but genuinely hands-on — open to supporting wherever needed, from fairs to PR to sales materials.
• C2-level German and working English.
• Based in Berlin.

• Attractive VSOP package, market-rate compensation, and a performance-based bonus
• Hybrid work setup (2 days/week in our Berlin office)
• 30 vacation days and Deutschlandticket or Urban Sports Club membership
• Real ownership from day one, flat hierarchies, and a steep learning curve

Smalt is the AI-first backoffice and growth engine that empowers skilled tradespeople to become entrepreneurs.

We support craftsmen in starting and scaling their businesses by providing a digital backoffice – from setup, company registration & launch, to offer creation, invoicing, documentation, talent retention, and revenue growth tools.

Smalt is building the tech-first backbone to solve the labour productivity gap and create an abundance of craft entrepreneurs globally.

Since inception in 2023, we have raised €12M from leading venture capital firms including General Catalyst, Owl Ventures, noa, and others.

We’ve built strong revenue traction (€4–5M+) in our integrated service delivery business and are now rapidly expanding our partner network model.