Marketing Manager // Tashkeel

About the role

Location: Nad Al Sheba 1, Dubai
Reports to: General Manager
Department: Marketing

Role Purpose

The Marketing Manager will lead Tashkeel's marketing strategy, strengthen its visibility within the UAE's art and design sector, and support revenue growth across its programmes and services.

The role combines strategic planning with practical campaign delivery to promote exhibitions, workshops, memberships, studio facilities, art and design consultancy, and initiatives such as Make Works UAE. The Marketing Manager will ensure that all communications reflect Tashkeel's identity and commitment to supporting artists, designers and creative practitioners.

Key Responsibilities

Marketing Strategy and Planning

• Develop and implement an annual marketing plan aligned with Tashkeel's organisational priorities, programme calendar and revenue targets. Prepare quarterly campaign plans, budgets and measurable objectives for each department's marketing needs.
• Identify relevant audiences, including artists, designers, students, educators, collectors, corporate clients and cultural partners.
• Research audience interests and sector developments to inform campaigns, positioning and new opportunities.
• Maintain a coordinated marketing calendar covering programmes, exhibitions, services and organisational announcements.

Programme and Service Promotion

• Plan and deliver campaigns that increase workshop bookings, programme participation, memberships and studio use.
• Promote Tashkeel's art and design consultancy services to prospective clients in collaboration with Business Development and Sales.
• Develop promotional plans for exhibitions, public programmes, design projects and Make Works UAE.
• Translate each offering into clear messages that explain its value, intended audience and benefits.
• Monitor campaign results and adjust activity to improve enquiries, registrations and bookings.

Brand and Content Management

• Maintain consistent branding, tone of voice and visual standards across all communications.
• Oversee the creation of English and Arabic marketing materials, ensuring accuracy, clarity and cultural relevance.
• Manage content development for social media, the website, newsletters, press releases, brochures and presentations.
• Work with programme teams, artists and designers to communicate their work through engaging stories, interviews and project features.
• Coordinate photography and videography to document activities and build a useful content archive.
• Ensure appropriate permissions, image credits and approvals are obtained before publication.

Digital Marketing and Audience Engagement

• Manage Tashkeel's digital marketing activity, including social media, email campaigns, website content and paid advertising.
• Oversee the Social Media and Graphic Design functions, setting clear briefs, deadlines and quality standards.
• Improve the online journey from discovering Tashkeel to making an enquiry, registering for a programme or booking a service.
• Segment mailing lists and tailor communications to different audiences.
• Track website traffic, email engagement, campaign conversions and audience growth.
• Coordinate with IT and relevant departments to keep online information and booking links accurate and accessible.

Public Relations and Partnerships

• Build relationships with media, cultural institutions, universities, community organisations and relevant industry networks.
• Coordinate press coverage, media enquiries, interviews and publicity opportunities.
• Develop marketing collaborations that extend Tashkeel's reach and attract relevant audiences.
• Prepare communications materials for launches, exhibitions and partnership announcements.
• Represent Tashkeel at relevant events when required.

Revenue Support and Cross Department Coordination

• Work closely with Business Development and Sales and Sales Representative to generate qualified enquiries and support client acquisition.
• Prepare service brochures, case studies, presentations and other materials that support commercial discussions.
• Agree campaign objectives with department managers and clarify the information, resources and timelines needed for delivery.
• Connect marketing activity to measurable outcomes, including bookings, memberships, enquiries and revenue.
• Support audience retention through timely follow-up communications and repeat participation campaigns.

Team Budget and Performance Management

• Supervise marketing staff and coordinate external agencies, freelancers and suppliers.
• Manage the marketing budget, monitor expenditure and assess value for money.
• Establish an efficient process for requesting, preparing, reviewing and approving marketing materials.
• Provide monthly performance reports with results, findings and recommended actions.
• Ensure campaigns are delivered on time and within approved budgets.

Qualifications and Experience

• Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent relevant experience.
• At least five years of relevant marketing experience, including experience managing campaigns and coordinating a team or external suppliers.
• Experience in arts, culture, design, education or a related creative organisation is strongly preferred.
• Demonstrated ability to deliver campaigns that generate enquiries, bookings, participation or revenue.
• Experience with digital advertising, social media management, email marketing, website content systems and analytics.
• Strong written and verbal English; Arabic proficiency is highly desirable.
• Knowledge of the UAE's cultural landscape and audiences is an advantage.

Required Skills and Attributes

• Strong strategic planning, organisation and project management skills.
• Excellent writing, editing and storytelling abilities.
• Sound visual judgement and the ability to brief designers effectively.
• Confidence in interpreting data and using it to improve marketing decisions.
• Ability to manage competing priorities and work collaboratively across departments.
• Commercial awareness alongside sensitivity to Tashkeel's cultural purpose.
• Attention to detail and a proactive, accountable approach.

Key Performance Indicators

Targets will be agreed annually with the General Manager and relevant department heads. Measures will include:

• Marketing contribution to workshop bookings, memberships and studio use.
• Qualified enquiries generated for art and design consultancy services.
• Conversion rates from campaigns to enquiries, registrations and bookings.
• Growth and engagement of relevant audiences across digital channels.
• Email campaign performance and repeat audience participation.
• Relevant media coverage and productive marketing partnerships.
  
• Campaign delivery against agreed timelines and budgets.
• Accuracy, consistency and quality of published communications.