Paid Social Media Specialist

Paid Social Specialist

Job Summary

Bloom Ads is growing, and we’re looking for a motivated Paid Social Specialist to join our team. This role is responsible for the successful execution of paid social campaigns from beginning to end. The ideal candidate will be deeply involved in campaign planning, creative development, publishing, real-time optimization, and performance reporting across all relevant platforms. Collaboration with the Creative team is essential to ensure effective ad design and messaging.

In-Office Work Schedule This is a hybrid role, requiring a minimum of 4 days in-office per week.

Main Duties and Responsibilities

• Own paid social campaigns end-to-end across all assigned accounts, inclusive of creative processes, targeting and segmentation, campaign planning & set-up, execution, optimization, and reporting.
• QA spec sheets to ensure accuracy.
• Confirm receipt of all relevant creative assets from the client/creative team.
• Monitor the accuracy and quality of creative assets.
• Identify opportunities to improve or scale performance, optimizing campaigns to meet and exceed short- and long-term goals.
• Monitor campaign performance and report relevant KPIs to the Supervisor.
• Track and manage budget pacing across campaigns, leading budget reallocations as needed.
• Collaborate with influencers/UGC creators to develop organic and paid social campaigns.
• Work with internal and external partners to create impactful social marketing programs.
• Contribute to the development and refinement of processes and procedures.
• Stay informed of industry innovations and trends, sharing insights with the team.
• Monitor evolving social media tools, culture, and applications to enhance engagement and best practices.

Knowledge and Skills Required

• Deep knowledge of and proficiency in social platforms (i.e. Facebook/Instagram, Snapchat, Twitter, TikTok, Pinterest, & YouTube).
• Hands-on experience with content and editorial planning.
• Strong understanding of both brand and acquisition campaign strategies.
• Proven ability to set up, optimize, and scale paid social campaigns.
• Strong creative sensibility and attention to detail.
• Track record of adopting and championing innovative ideas and approaches.
• Excellent communication, collaboration, and organizational skills.
• Data-driven mindset with strong analytical capabilities and a test-and-learn mentality.
• Experience working with content creators/influencers is a plus.
• Intermediate-level graphic design abilities are a plus.
• Experience using content management systems preferred.
• Ability to manage multiple projects in a fast-paced team environment.
• Excellent interpersonal, communication, and problem-solving skills.

Preferred Skills & Experience

• Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
• Agency experience preferred.
• Experience developing creative briefs and collaborating with design teams.
• Familiarity with tracking pixels, ad tags, and social performance analytics.

Compensation Range

$47,500 - $60,000 / year (Depending on Experience)

This is the pay range Bloom Ads reasonably expects it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the level of experience, relevant skills, professional certifications, market pay, and demand for the role. Bloom Ads reserves the right to modify this pay range at any time.

Benefits
At Bloom Ads, we invest in you—your well-being, growth, and future.

• Comprehensive medical benefits: health, dental, vision, life, and AD&D coverage
• Generous vacation policy
• Holiday PTO + Work-from-Home Fridays
• Company contributions to 401(k) retirement savings
• Paid volunteer hours to support causes you care about
• Professional development opportunities

Extras That Make a Difference
We foster a culture that values connection, learning, and fun!

• Free snacks (mostly healthy!)
• Coffee Thursdays to fuel creativity
• Monthly lunch & learns to expand your expertise
• Quarterly town halls with food, prizes, and company updates
• Team parties and celebrations to recognize achievements

About Bloom Ads

Bloom Ads is a rapidly growing advertising agency that combines world-class media capabilities with cutting-edge statistics. We create innovative, cross-channel media plans tailored to deliver measurable results for our clients. Our collaborative culture prioritizes employee well-being and intellectual curiosity.

We are looking for team players eager to make an impact—on our clients, our company, and their own careers. If you thrive in a dynamic environment that encourages creativity and innovation, Bloom Ads is the place for you.

Join our certified women-owned, fully-integrated media agency specializing in building custom-crafted, cross-channel media plans focused on innovation, creativity, and measurable results.

Additional Information
The job description is intended to convey information essential to understanding the scope of the position and is not exhaustive. Duties may be modified or added based on the needs of the organization.

Travel to and from client and vendor sites in a personal vehicle is required in this position. The preceding functions have been provided as the types of work performed by the employees assigned to this job classification. Management reserves the right to add, modify, change, or rescind the work assignments of different positions and to make reasonable accommodations so that qualified employees can perform the essential functions of the job. This job description does not promise or imply that the functions listed are the only duties to be performed or that the position may not change or be eliminated; the responsibilities are many, various, and not limited to those written in this document.