Director, Product Marketing

Director of Product Marketing

About Blockaid

Blockaid builds trust in blockchain technology through better security. Our web3 security platform is trusted by the biggest names in web3—including Coinbase, Metamask, Backpack, Stellar, and more—to detect, understand, prevent, and respond to off and onchain threats.

As we continue to evolve and expand, we're looking for a Director of Product Marketing to join our growing team and help shape the future of the decentralized world!

Role Overview

As the Director of Product Marketing at Blockaid, you'll lead a team of Product Marketing Managers working closely with leaders and individual contributors across Product, go-to-market teams, and customers, bringing together technical expertise and market insight to create the compelling messaging and materials required to generate demand and enable sellers to prospect and close new business.

You'll function as the glue across these orgs within Blockaid, helping build a continuous and ever-strengthening feedback loop across product development, GTM messaging, and customer feedback. 

This is a hybrid position ideally in NYC with flexibility for candidates in Tel Aviv, and 3-4 days per week in our NYC office in midtown Manhattan or in our Tel Aviv office! Relocation assistance may be considered for this role. Sponsorship is not offered. The target salary range is $190-240k + a 10% bonus, with flex for the ideal candidate (see Compensation and Eligibility below).

What you'll do

• Own the product marketing function and lead a team of Product Marketing Managers (we currently have 2 PMMs).
• Work closely with Product Managers and Account Executives to conduct customer, market, and competitive research. Utilize market insights to influence the Product roadmap. 
• Define compelling messaging around our Products and Platform that resonates with our ICPs.
• Translate insights and learnings into messaging, to be used for campaigns and content ideas.
• Help develop product and solutions focused messaging and marketing materials. Enable the Sales organization with this messaging, positioning, and collateral.
• Collaborate with product and sales to develop and optimize pricing models.
• Be the strategic partner for our Solutions Engineering team, as well as be the face for demo’ing our products.

What You Bring

• Strong experience marketing crypto and/or web3 products specifically to technical audiences
• 7+ years of experience in B2B SaaS Product Marketing
• 2+ years of experience as a people manager
• Understand how your work translates into creating demand and driving revenue, marketing complex technical products to technical and non-technical audiences
• A curious mind that thrives on cutting edge tech (gen AI, automation, and other modern tools)
• Strong business acumen
• Personal experience in a growth-stage company or startup, and ability to grow and scale in a dynamic environment

What we offer

• Fantastic healthcare including fully-paid options and FSA
• PTO
• Equity!
• 401k
• Hybrid environment with pre-tax commuter benefits and an awesome team

Be you, with us

• We offer a supportive, agile, and creative work environment with brilliant colleagues! 
• Competitive compensation, ongoing recognition, and most of all, a chance to learn, contribute, and develop your skills.
• The opportunity to join a startup at the cutting edge of technology, finance, and security

Blockaid is building for a global, open web, and our team is stronger when it reflects that. We encourage you to apply even if your experience doesn’t precisely match the description above. We evaluate all applicants without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender identity or expression, sexual orientation, citizenship, or any other legally protected class.

Compensation & Eligibility

Compensation for this role will be influenced by several factors, such as the candidate’s professional background, skill set, and geographic location. This position includes eligibility for Blockaid’s equity program and may also offer additional incentive-based compensation.

Applicants must have the legal right to work in the country where the position is based, without the need for visa sponsorship. This role does not offer visa sponsorship.

Blockaid is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.