19d 23h ago
GEO Strategist
Binance·Blockchain
🏢Hybrid
pythonseosql
GEO Strategist
Binance | Blockchain
2 weeks agoHybrid
Full Time
Position:
GEO Strategist
Company:
Binance
Location:
(Unknown, Remote or Hybrid)
Employment type:
Full-time
Work Arrangement:
Onsite or Remote / Hybrid
Short Summary:
Binance is seeking a subject matter expert in Generative Engine Optimization (GEO) to enhance its presence and citation authority across AI-powered search surfaces. This role involves collaboration with Content, Tech, and Data teams to establish GEO as a systematic acquisition channel.
Responsibilities:
- Own Binance's presence in AI-generated responses across all major LLMs, driving citation authority and entity presence at scale
- Build and maintain llms.txt, structured data, and knowledge graph signals across all major page groups, including regional adaptation
- Define and track GEO as a standalone acquisition channel — impressions, citations, referral attribution
- Translate AI citation gaps into content requirements, embedding GEO into workflows from brief to ship
- Run ongoing LLM prompt testing and citation audits to validate performance
- Benchmark competitor GEO positioning and convert findings into prioritized gap opportunities
- Analyze log-level and query-level data to identify AI crawler behavior and citation patterns
- Track GEO/AI search trends and translate them into actionable frameworks for the wider SEO team
Requirement:
- 5-6+ years of hands-on SEO experience, including technical SEO at enterprise scale
- Real understanding of how LLMs retrieve, weight, and cite web content
- Proven ability to define and lead a GEO/technical SEO strategy independently
- Expertise in structured data/schema markup and knowledge graph signals
- Hands-on fluency in crawl and indexation mechanics, log file analysis, and Python or SQL
- Experience building measurement frameworks and attribution models
- Enterprise experience within a cross-functional organization
- Experience in the cryptocurrency, fintech, or regulated/trust-sensitive industry is a strong plus
Benefits:
- Shape the future with the world’s leading blockchain ecosystem
- Collaborate with world-class talent in a user-centric global organization
- Tackle unique, fast-paced projects with autonomy
- Thrive in a results-driven workplace with opportunities for career growth
- Competitive salary and company benefits
- Work-from-home arrangement (may vary depending on the business team)
GEO Strategist
Company:
Binance
Location:
(Unknown, Remote or Hybrid)
Employment type:
Full-time
Work Arrangement:
Onsite or Remote / Hybrid
Short Summary:
Binance is seeking a subject matter expert in Generative Engine Optimization (GEO) to enhance its presence and citation authority across AI-powered search surfaces. This role involves collaboration with Content, Tech, and Data teams to establish GEO as a systematic acquisition channel.
Responsibilities:
- Own Binance's presence in AI-generated responses across all major LLMs, driving citation authority and entity presence at scale
- Build and maintain llms.txt, structured data, and knowledge graph signals across all major page groups, including regional adaptation
- Define and track GEO as a standalone acquisition channel — impressions, citations, referral attribution
- Translate AI citation gaps into content requirements, embedding GEO into workflows from brief to ship
- Run ongoing LLM prompt testing and citation audits to validate performance
- Benchmark competitor GEO positioning and convert findings into prioritized gap opportunities
- Analyze log-level and query-level data to identify AI crawler behavior and citation patterns
- Track GEO/AI search trends and translate them into actionable frameworks for the wider SEO team
Requirement:
- 5-6+ years of hands-on SEO experience, including technical SEO at enterprise scale
- Real understanding of how LLMs retrieve, weight, and cite web content
- Proven ability to define and lead a GEO/technical SEO strategy independently
- Expertise in structured data/schema markup and knowledge graph signals
- Hands-on fluency in crawl and indexation mechanics, log file analysis, and Python or SQL
- Experience building measurement frameworks and attribution models
- Enterprise experience within a cross-functional organization
- Experience in the cryptocurrency, fintech, or regulated/trust-sensitive industry is a strong plus
Benefits:
- Shape the future with the world’s leading blockchain ecosystem
- Collaborate with world-class talent in a user-centric global organization
- Tackle unique, fast-paced projects with autonomy
- Thrive in a results-driven workplace with opportunities for career growth
- Competitive salary and company benefits
- Work-from-home arrangement (may vary depending on the business team)
Required Skills
pythonseosql
Required Languages
🇬🇧 English