Staff Product Marketing Manager (Remote)

Make your impact within a rapidly growing Fintech Company

The Product Marketing team at BILL is the driving force behind bringing products to market and growing their impact on customers and the business. We represent the voice of the customer before, during, and after launch. Our role is to articulate product value in a way that resonates with customers, differentiates against the competition, and drives adoption, retention, and advocacy.

At BILL, Product Marketing partners closely with Product, Support, Sales, Customer Success, Brand, Growth, Creative, and Legal, making it a highly dynamic and influential function. As a Staff Product Marketing Manager, you will architect the go-to-market (GTM) strategy for the Accounting Channel and build the systems that help our teams execute across the full GTM lifecycle.

This role will focus on the Accounting Channel, developing strategies and programs to drive acquisition and retention, partnering across Marketing, Product, Sales, and Customer Success. You will be the voice of the customer in roadmap discussions, create differentiated positioning and messaging, and orchestrate effective GTM launches. You’ll lead the GTM strategy for AC acquisition, retention and enablement across new business and managed sales motions. You’ll also lead core functions such as competitive analysis, market research, and customer advocacy. Success in this role will be measured by shared Accounting Channel goals, which you’ll co-own with Sales and Product, and by the adoption and quality of the GTM systems you build.

Key Responsibilities:

• Architect the (GTM) strategy for the Accountant Channel, translating insights that drive acquisition, adoption, and retention, aligning cross-functional stakeholders and resources Set KPIs with Sales and Product and track progress against shared targets.
• Influence roadmap and investment decisions for the segment, partnering with Product to turn firm and sales insights into prioritization.  Define the research learning agenda for the channel.
• Serve as the champion for accountants, turning insights about needs, journeys, and segments into messaging and programs that resonate with a focus on understanding accounting workflows, client management needs and how BILL fits into their AP advisory practice.
• Lead audience segmentation, positioning, and messaging, creating compelling product narratives that guide all GTM efforts.
• Lead complex, multi-team launches and programs end to end, and iterate the GTM playbook so the team can repeat what works.
• Partner with Sales  to deliver enablement content, tools, and processes that drive adoption, address competition, and support new capabilities.
• Run win/loss, competitive, and funnel analysis to sharpen positioning, and develop pricing POVs for the Pricing team.

We’d love to chat if you have:

• 12+ years of professional experience in Product Marketing (or closely related role), with direct experience at the Senior Product Marketing Manager level.
• Proven experience in B2B SaaS and/or fintech with preference for companies that sell to accounting and finance professionals or financial operations software.
• A track record of successful product and feature launches, including developing positioning, messaging, and GTM strategy.
• Experience supporting a channel sales or indirect distribution motion, including creating enablement tools for a sales team that sells through partners, advisors, or professional firms
• Experience conducting market research, competitive analysis, and customer segmentation, and translating findings into strategy and roadmap decisions, with a strong analytical mindset and the ability to work closely with research and analytics teams.
• Demonstrated ability to influence senior stakeholders and outcomes through others across Product, Sales, and Marketing, without direct authority.
• Strong written and verbal communication skills, with experience presenting to VP and executive leadership.
• Ability to reconcile competing priorities across audiences, products, or sales motions in a highly matrixed environment.

Preferred Qualifications:

• Proven track record in product or segment marketing targeting accountants, financial advisors, or B2B enterprise channels (payments or fintech experience heavily preferred).
• Hands-on experience with training, battle cards, objection handling, and payments or product-specific playbooks for a field or managed sales team.
• Ability to set direction and build processes in ambiguous, fast-changing environments, with minimal supervision.
• Skilled storyteller who can connect multiple products or segments into one narrative for internal and external audiences.
• Exposure to pricing and packaging strategy, and experience marketing through a channel where the partner is both the customer and the distribution.

#LI-REMOTE