Director of Product Marketing

Who We Are

Bidgely (which means "electricity" in Hindi) is a Vertical AI company built for the utility industry, delivering appliance-level intelligence for every customer, grid asset, and hour of the year through our UtilityAI™ Platform. We're accelerating a clean energy future by giving utilities and their customers the ability to make smarter, data-driven energy decisions.

Bidgely's platform is connected to 50M+ meters across over 50 utility deployments and is backed by over 20 patents. Our approach combines patented disaggregation science, generative AI for natural-language insight, and agentic AI for autonomous operations — giving utilities a level of individual-customer intelligence and grid insights that horizontal AI and legacy analytics platforms can't match.

Bidgely has been named #7 in Applied AI on Fast Company's list of Most Innovative Companies in the World and recognized as a Utility Analytics Leader by Guidehouse.

What We Do

Powered by our unique patented technology, Bidgely's UtilityAI™ Platform transforms multiple dimensions of utility data — such as energy consumption, demographics, and customer interactions — into deeply accurate and actionable consumer energy insights. We leverage these insights to empower each customer with personalized recommendations tailored to their individual personality and lifestyle, usage attributes, behavioral patterns, purchase propensity and beyond.

The same technology that powers Bidgely's customer suite also enables a set of powerful grid applications. From a distributed energy resources (DER) and grid edge perspective, Bidgely is accelerating utility innovation with data-driven solutions for solar PVs, electric vehicle (EV) detection, EV behavioral load shifting and managed charging, load forecasting, grid analytics, and rate designs. Bidgely's UtilityAI™ energy analytics platform provides deep visibility into generation and consumption for better peak load shaping and grid planning and delivers targeted recommendations for new value-added products and services.

About the Role

In this position, you will sit at the center of product, sales, and market execution. You will own how Bidgely’s products are understood by customers, sales teams, and the market, ensuring our messaging directly accelerates pipeline and revenue.

This role is ideal for a hands-on, AI-forward marketer who possesses a deep, technical understanding of products, excels at end-to-end GTM execution, and leverages modern AI workflows and agents to produce creative assets and high-impact content at scale. High-performing senior Product Marketing Managers that are ready to take their career step into a Director-level role are welcome to apply.

Key Responsibilities

• Messaging & Storytelling: Simplify complex technical product capabilities into clear, compelling, and executive-ready market narratives without losing depth or credibility.

• Product Launches & GTM Execution: Bring structure, discipline, and rigor to end-to-end product launches and GTM execution.

• Sales Enablement & Objection Handling: Improve sales effectiveness through actionable enablement materials, objection handling guides, and direct deal-level support.

• Deal Friction Reduction: Partner with Sales to analyze lost deals and friction points in the buyer journey, refining positioning and assets to improve deal velocity.

• AI-Driven Asset Creation: Utilize AI agents and modern AI tools to generate high-volume creative assets, content, and tailored messaging for various target personas and accounts.

• Cross-Functional Collaboration: Work closely with Product, Sales, and Marketing teams to ensure continuous alignment between product development and market reality.

About You

• 3 to 5 years of dedicated Product Marketing experience in B2B SaaS or enterprise technology environments.

• Product Depth: Demonstrated ability to understand complex technical products in extreme depth.

• AI-Forward Execution: Hands-on experience using AI tools and AI agents to draft content, generate creative assets, and build scalable GTM workflows.

• Sales Partnership: Proven track record in objection handling, sales enablement, and target account GTM support.

• Product Launch Experience: Direct experience owning and executing multi-channel product launches.

• Content Creation Mastery: Exceptional written and verbal communication with a strong portfolio of self-authored collateral.

Required & Preferred Skills

• Structured, repeatable approach to messaging, positioning, and GTM execution.

• Comfort managing high volume and complexity in a fast-paced environment without sacrificing structure.

• Ability to create clarity, drive pipeline impact, and say no when necessary to maintain focus.

• Comfort operating with executive presence and collaborating cross-functionally.

Benefits

• Medical, Dental, and Vision insurance from day one

• HSA, FSA, and DCFSA plans

• 401(k) plan

• Flexible paid time off

• Annual wellness stipend

• Annual professional development stipend

• Paid parental leave

• Mental health and wellness resources for you and your family

Other Perks

• Mentorship: Access to mentorship from experienced industry leaders

• Flexible Work Arrangements: Remote-friendly scheduling built around how you work best

• Community Service Days: Paid time to volunteer for causes you care about

Location

Remote within the US with an overall 10-15% travel, primarily within North America.

Salary and Compensation

The base salary ranges from $140,000-$175,000 DOE. This role may also be eligible for a discretionary annual bonus and equity, subject to company policy.

In accordance with the California Equal Pay and Pay Transparency laws, the approximate annual base compensation range is listed above. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant's experience, knowledge, skills, and abilities, as well as internal equity among our team.

Diversity, Equity, Inclusion and Equal Opportunity

At Bidgely we're on a mission to make a difference and build a workplace where every unique voice is heard and celebrated. Here, we believe that celebrating the unique backgrounds, perspectives and abilities of every employee makes an impact not only for our company internally but also for our clients, customers and community.

We are an equal opportunity employer and believe that the inclusive atmosphere we build together will enable every person to grow, contribute and thrive. Our hiring decisions are based on your skills, talent, and passion – not on your background, gender, race, age, or the quirky way you dance at office parties.

Bidgely is an EVerify employer.