Looking for Brand Marketing Manager | BGaming

Welcome to BGaming, a fun-loving, globally recognized game development studio! We’re a passionate team of open-minded people who turn bold ideas into online casino games that players genuinely enjoy.

Our people work from all over the world, united by a shared curiosity, creativity, and a love for what we do. We brainstorm across time zones, host online hackathons, meet at live events, and sometimes party harder than we plan to.

Here, everyone has a voice and a chance to grow. We move fast, experiment freely, and aren’t afraid to break things if it means learning something new. That’s how innovation happens here.

Join a team that believes in people, where collaboration drives results.

Role overview:

Join BGaming as a Brand Manager and lead the execution of a bold global brand strategy. You’ll manage a high-performing team, work closely with the CMO, and bring creative campaigns to life while strengthening our presence across international markets.

Responsibilities:

Strategic Planning & Team Leadership

• Lead a cross-functional squad (SMM, PR, Events) and collaborate closely with CMO, Product Marketing, B2C Marketing, and B2B. Marketing streams, as well as product and business units to drive effective brand initiatives.
• Drive quarterly planning, OKRs, and sprints for the Brand stream.
• Own and optimize budget and performance reporting.
• Guide onboarding and development of new team members.
• Review brand team activities and ensure alignment with the overall brand strategy.

Campaigns & Projects

• Run large-scale campaigns across key markets (global + regional).
• Manage brand presence at top-tier expos and flagship events.
• Launch high-profile partnerships with influencers and brands.
• Coordinate production of content (video, case studies, social assets, UGC).
• Ensure all outputs reflect the brand’s tone, look, and strategic goals.
• Prepare reports and analyze completed campaigns and projects, delivering insights and recommendations for future initiatives.

Media, PR & Communications

• Craft and evolve BGaming’s brand voice and key messaging.
• Collaborating with the PR manager to develop and implement PR strategies, ensuring they align with the brand vision and strategic goals.
• Drive brand communications by actively applying bold storytelling, integrating thought leadership, product expertise, and creative formats across all channels.

Events

• Set strategic goals and business objectives for exhibitions and offline events, aligning them with overall brand priorities.
• Define key messages, positioning, and creative requirements for booths and event communications.
• Collaborate with Event and PR teams to align event goals, messaging, and success metrics.
• Lead annual event planning, oversee budgets and reporting for event initiatives.

Requirements:

• 4+ years of experience in Brand Management, Creative Strategy, or Communications.
• Proven experience leading or mentoring teams, with a desire to grow in leadership.
• Strong project ownership skills with an eye for creative and strategic detail.
• Track record of successfully launching 360° campaigns in English-speaking markets, with measurable results.
• Experience managing creative projects end-to-end — from briefing designers, copywriters, and video teams to reviewing and refining final outputs.
• Comfort with data-driven planning (KPIs, OKRs, post-campaign analysis).
• Language proficiency: Russian and English – Advanced.

Nice to have:

• Experience managing brand presence at major international expos (e.g., ICE, SiGMA, SBC).
• Experience launching brands or leading rebranding projects.
• Background in influencer marketing or celebrity collaborations.
• Strong creative direction skills (briefing designers, agencies, creative studios).
• Previous experience in iGaming, online entertainment, or fast-paced tech industries.

Work conditions: