Sr. Digital Marketing Associate

Discover What’s Possible at BetMGM

Ready to make your career legendary? Join us as we bring the magic of Vegas to our players. The BetMGM team has over 1,400 talented members, revolutionizing sports betting and online gaming in the United States and Canada. We’re a brand with technology at our hearts and the most driven and focused talent in the business.
As a valued team member, we’re committed to giving you the resources and support you need to thrive. Our benefits and perks include:

• Medical, Dental, Vision, Life, and Disability Insurance

• Registered Retirement Savings Plan (RRSP), Tax Free Savings Account (TFSA), and Deferred Profit Sharing Plan (DPSP)

• Professional development reimbursement and ongoing skills training opportunities

• Employee resource groups

• Swag, ticket giveaways, and more!

At BetMGM, we recognize that every individual plays a meaningful role in our success. That’s why we’re committed to building a respectful, inclusive workplace. It’s the strategy behind every win. By meeting people where they are, we create a culture of belonging where everyone can thrive and a workplace that reflects our values, our people, and our drive to win. 

The Opportunity

This posting is for an open role at BetMGM.
We are seeking a Sr. Digital Marketing Associate who will be responsible for key digital marketing functions including, but not limited to, overseeing the production of digital marketing assets through internal workflows. Reporting to in the Director of Digital Marketing, and working alongside the digital marketing team, internal stakeholders, and our digital agency, the ideal candidate will manage the delivery and execution of key digital marketing functions across all BetMGM digital products including, but not limited to, BetMGM Sports, BetMGM Casino, BetMGM Poker, and Wheel of Fortune Online Casino.
This role is partially remote with some in person days required in our Toronto, Ontario office.

About the Role
 

This posting is for an open role at BetMGM.

We are seeking a Sr. Digital Marketing Associate who will be responsible for key digital marketing functions including, but not limited to, overseeing the production of digital marketing assets through internal workflows. Reporting to in the Director of Digital Marketing, and working alongside the digital marketing team, internal stakeholders, and our digital agency, the ideal candidate will manage the delivery and execution of key digital marketing functions across all BetMGM digital products including, but not limited to, BetMGM Sports, BetMGM Casino, BetMGM Poker, and Wheel of Fortune Online Casino.

This role is partially remote with some in person days required in our Toronto, Ontario office.

Responsibilities

• Initiate and manage delivery of digital marketing projects by creating briefs for our creative team, gathering creative feedback and approvals, and distributing finished assets for deployment.

• Contribute to high-level digital acquisition strategy for BetMGM products across all paid social platforms, PPC and display

• Work with BetMGM’s paid digital partners including Google, Meta, Twitter & Snapchat to ensure campaign best practices are being met

• Work closely with internal teams to understand business objectives per product and market, and use those insights to tailor digital marketing strategy  

• Support larger Brand & Acquisition team in all asset ideation and creation pertaining to new brand and digital campaigns featuring BetMGM’s stack of ambassadors

• Collaborate with teams across the BetMGM organization including, but not limited to, Business Intelligence, Promotions, Partnerships and CRM to optimize digital acquisition and retention strategy

• Interpret data through multiple analytics and reporting tools and deliver insightful analysis and recommendations

• Utilize strong analytical ability to help evaluate performance of campaigns

• Remain well-informed on competitor offerings/creative to help guide paid digital strategy 

• Must be able to stand or sit and operate computers and other technological devices for extended periods of time.

• 3+ years of experience in digital marketing with a focus on growth marketing

• Bachelor's Degree

• Demonstrates an excess of attention to detail and meticulous organizational skills

• Background in user acquisition and data-oriented experience in various analytics tools such as Google Analytics

• Experience executing paid digital campaigns on platforms including, but not limited to Google, Meta, Twitter and Snapchat

• Strong understanding of the digital marketing ecosystem including advanced knowledge in the display, video, programmatic and CTV landscape

• A thorough understanding of the Sports, Sports Betting, and iGaming landscapes

• An ability to remain focused and multi-task, overseeing several different projects at any given time

• Strong communication skills and the ability to effectively manage timelines and priority of projects over several internal teams

• Flexibility with working hours and the willingness to work evenings, weekends and public holidays in line with company requirements 

• Experience working in large organizations, coordinating and liaising with multiple departments and stakeholders

• Good communication, analytics, project management, writing and organizational skills

• Proactively leverages data-driven insights to explore areas of opportunity within the marketing ecosystem.

The compensation for this position is expected to be in the range of $35.38 to $44.23, including hourly wages, bonus, vacation pay, and statutory entitlements.  Actual pay will be determined based on experience and other job-related factors permitted by law. Factors which may affect starting pay within this range may include skills, education, experience and other qualifications of the successful candidate.  This position is eligible for participation in a performance-based bonus plan.   

It is a condition of employment in this position that the employee is and remains lawfully eligible to work in Canada.
Gaming Compliance & Licensing Requirements
As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations.  Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies. Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment. Please note that the licensing process includes comprehensive background checks which may include a review of criminal records, financial history, and personal background verification.
In addition, candidates must comply with and support BetMGM's responsible gambling policies, procedures, and initiatives.

About BetMGM
BetMGM is revolutionizing sports betting and online gaming in the United States and Canada. We are a partnership between two powerhouse organizations—MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Casino, BetMGM Sportsbook, Borgata Online, Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms.

This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.

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