Demand Generation Specialist

SUMMARY

The Demand Generation Specialist plans, executes, and optimizes integrated, multi-channel campaigns that generate demand for Relias B2B SaaS solutions and contribute to pipeline and bookings goals. This role bridges campaign support and independent campaign ownership, combining creative thinking, data analysis, cross-functional collaboration, and persistent curiosity to uncover opportunities and improve performance.

WHAT YOU'LL BE DOING: 

• Executing and managing integrated demand generation campaigns that support pipeline and bookings goals:
  • Plan, execute, and maintain defined multi-channel campaigns across email, webinars, events, content, organic and paid social, paid search and display, retargeting, and other relevant tactics.
  • Build campaign briefs, timelines, audience strategies, messaging recommendations, and stakeholder communications that translate business objectives into clear campaign plans.
  • Coordinate campaign activities and deliverables across channels to ensure campaigns are executed accurately and on time.
• Using customer, market, and audience insights to inform campaign strategy and execution:  
  • Conduct audience, market, customer, and campaign research to understand needs, challenges, buying behaviors, and engagement opportunities.
  • Identify potential audiences, content opportunities, and lead-generation sources that can improve campaign reach and effectiveness.
  • Apply research and campaign learnings to audience selection, messaging recommendations, channel decisions, and future campaign planning.  Monitor campaign and funnel performance and recommend opportunities to improve results
• Monitoring campaign performance across the funnel, including engagement, lead conversion, pipeline contribution, and other relevant measures:
  • Analyze campaign data to identify patterns, trends, performance gaps, and potential root causes.
  • Translate campaign findings into actionable recommendations and optimization opportunities.
  • Use campaign results and learnings to continuously improve execution and inform future campaigns.
• Partnering cross-functionally to deliver coordinated demand generation programs: 
  • Work closely with Sales, Product Marketing, Digital Marketing, Marketing Operations, Content, Creative, Events, Client Success, and other stakeholders to execute integrated campaigns.
  • Coordinate priorities, timelines, campaign requirements, and deliverables across stakeholders.
  • Maintain clear communication throughout campaign execution and surface risks, dependencies, or opportunities that may affect delivery or performance.
  • Incorporate relevant stakeholder and customer-facing feedback into campaign execution and optimization.
• Contributing to continuous improvement and scalability of demand generation practices: 
  • Bring forward creative ideas and respectfully challenge assumptions to improve campaign effectiveness.
  • Use AI and emerging technologies to support campaign planning, audience and market research, content and messaging development, analysis, optimization, and workflow efficiency.
  • Explore and new tools and approaches that improve the quality, speed, or scalability of campaign execution
  • Identify opportunities to improve team processes, workflows, and ways of working.
  • Share campaign learnings and effective practices that can strengthen future demand generation efforts.

YOU HAVE WHAT IF TAKES IF YOU HAVE: 

• 1+ years of experience in marketing, demand generation, digital marketing, marketing communications, or a related field
• Experience supporting or executing marketing campaigns, projects, or programs
• Experience using data or performance results to evaluate effectiveness and identify opportunities for improvement
• Skill in planning and executing integrated demand generation campaigns: Translates business objectives into defined campaign plans, briefs, timelines, audience strategies, channel activities, and stakeholder communications across relevant marketing channels.
• Ability to apply customer, market, and audience insights to campaign decisions: Uses research, customer needs, buying behaviors, engagement patterns, and campaign learnings to inform audience selection, messaging recommendations, content opportunities, and channel choices.
• Skill in monitoring and analyzing campaign and funnel performance: Uses engagement, lead conversion, pipeline contribution, and other relevant measures to identify trends, performance gaps, and potential root causes.
• Ability to translate campaign data into actionable recommendations: Connects performance findings to practical optimization opportunities that improve campaign execution, engagement, conversion, and future planning.
• Ability to coordinate integrated campaign delivery across multiple stakeholders and channels: Manages campaign requirements, priorities, timelines, dependencies, and deliverables while keeping stakeholders informed and surfacing risks or opportunities.
• Ability to communicate effectively across functions: Builds collaborative working relationships with Sales, Product Marketing, Digital Marketing, Marketing Operations, Content, Creative, Events, Client Success, and other partners to support coordinated execution.
• Ability to manage multiple priorities with increasing independence: Organizes work, follows through on commitments, identifies opportunities or challenges, and proposes solutions within defined campaign responsibilities.
• Ability to adapt and continuously improve campaign practices: Learns new tools and processes, operates effectively through ambiguity, and applies creative and AI-enabled approaches that improve the quality, efficiency, or scalability of campaign execution.
• Bachelor’s Degree

IT WOULD ALSO BE GREAT IF YOU HAD...

• Degree related to Marketing, Communications, Business Administration, or related discipline
• Experience in B2B SaaS, healthcare, technology, growth marketing, or other complex solution environment
• Exposure to CRM, marketing automation, campaign reporting, digital analytics, or AI-powered marketing tools.

IN OFFICE REQUIREMENT:

Relias values collaboration and wants to ensure that our team members have opportunities to work with their teams regularly for professional development opportunities. Our flexible hybrid work environment requires that you live in the state of North Carolina, within a commutable distance to our office (~1-hour commute). You would be expected to work in our Morrisville, NC Headquarters (close to the Raleigh/Durham airport) approximately 30 days/quarter.

Relias is an Equal Opportunity Employer and a Drug-Free workplace

Relias is an Equal Opportunity Employer and a Drug-Free workplace. Relias welcomes and encourages applications from people with disabilities and is happy to make reasonable accommodations in all aspects of the selection process.  If you are an individual with a disability and require reasonable accommodation to complete any part of the job application process, please visit our career page for instructions. 

All your information will be kept confidential according to EEO guidelines.

Disclosure requirements pertaining to the collection of your personal data:

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The retention period for your data is determined by the statutory time limits applicable in the respective country, beginning upon completion of the recruitment process. You can find these here.

You can contact the company’s Data Protection Officer at the above-mentioned postal address.

Further information on data protection and your rights can be found here.

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