Senior Regional Vice President of Sales, CA

Position Purpose:

The Regional Vice President of Sales – California leads sales strategy, revenue growth, market development, and sales execution throughout the state of California. The RVP is accountable for achieving Core and Supplemental sales goals, building a strong pipeline, developing the sales team, strengthening district relationships, and leading strategic adoption opportunities. This is a field-based leadership role requiring at least 50% of working time directly supporting the sales team and customers in the field.

Duties and Responsibilities:

Sales Leadership & Revenue Growth

• Own achievement of California Core and Supplemental revenue goals and develop strategies to address gaps to goal.

• Lead, coach, develop, and hold accountable field and inside sales representatives; conduct regular business reviews, pipeline reviews, and field coaching.

• Build and maintain a strong multi-year pipeline and ensure representatives proactively identify, qualify, and advance opportunities.

• Provide accurate monthly, quarterly, and annual forecasts and ensure consistent CRM opportunity management and documentation.

• Recruit, onboard, train, and develop sales representatives as needed and identify ongoing training and performance-support needs.

Field & Customer Leadership

• Spend working time in the field throughout California through ride-alongs, district meetings, presentations, pilots, adoptions, and strategic sales activities.

• Develop and maintain relationships with superintendents, curriculum leaders, district administrators, county and state education leaders, and other key decision-makers.

• Provide executive sales leadership information for priority accounts and major opportunities, ensuring strong follow-up, account strategy, and opportunity progression.

California Market & Adoption Strategy

• Lead California Reading/ELA adoption strategy and execution, including early district engagement, seeding, competitive positioning, product submissions, pilots, presentations, and adoption-related sales activities.

• Maintain strong knowledge of California adoption cycles, district purchasing processes, funding, instructional priorities, standards, and competitive activity.

• Ensure strong statewide territory coverage and monitor district procurement activity, RFPs, pilots, adoption calendars, and other indicators of future business.

• Communicate market trends, customer needs, competitive intelligence, and product feedback to senior leadership and appropriate internal teams.

Strategic Opportunities & Cross-Functional Leadership

• Lead strategy for major RFPs, pilots, presentations, invitationals, and strategic district opportunities; support proposal development, custom sales, pricing, sampling, and product submissions as needed.

• Partner with Marketing, Editorial/Product, Professional Development, Customer Success, Operations, and other teams to support California sales priorities and strategic opportunities.

• Represent the company at strategic state, regional, and national conferences and education events.

• Develop and present regional business plans, forecasts, market analyses, and performance updates to senior leadership.

• Other projects and responsibilities as assigned.

Required Qualifications:

• California Residency: Must currently reside in California.

• Established California District Relationships: Must have established relationships with district leaders and key decision-makers throughout the state.

• California Adoption Experience: Preferred experience leading sales strategy and execution on a prior California adoption.

• Field Leadership: Must be willing and able to spend at working time in the field directly supporting the sales team and customers.

• Bachelor’s degree required; degree in education, business, English, marketing, or a related field preferred.

• Minimum of 7–10 years of successful K–12 educational publishing, curriculum, EdTech, or related education sales experience strongly preferred.

• Demonstrated sales leadership experience and a record of achieving revenue goals, developing new business, and managing complex district sales cycles.

• Strong understanding of California district purchasing, curriculum decision-making, competitive dynamics, and adoption cycles.

• Strong forecasting, pipeline management, territory planning, CRM, presentation, communication, and organizational skills.

• Ability to travel extensively throughout California and nationally as required.

Salary Range: $165,000 - $190,000

*The base salary range represents the low and high end of the expected salary range for the position. The base salary offered may depend on a variety of factors such as geographic location, experience, education, and skill level.

ABOUT BENCHMARK EDUCATION COMPANY

Benchmark Education Company (BEC) is a leading publisher of core, supplemental, and intervention literacy and language resources in English and Spanish, with valid and reliable digital assessments that inform instruction. BEC is also a provider of exceptional professional development to educators.

BEC is recognized as a responsive publisher that offers equally rigorous and engaging digital, print, and hybrid learning materials grounded in the Science of Reading research. BEC monitors research outcomes carefully to create effective foundational resources that include strong decoding materials with systematic and explicit instruction and high-quality resources focused on language development and comprehension. BEC’s content-rich and authentic texts offer instruction in close reading and analysis, multiple perspectives, and authentic literature while building world knowledge and reflecting the individuality of every student in each diverse classroom.

Family owned and operated for more than 25 years, BEC is committed to partnering with educators to provide the best for all students through resources of exceptional quality, world-class professional learning, and effective and dedicated customer support.

Benchmark Education Publishing (BEC) and its affiliates are proud to be an Equal Opportunity Employer.

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