Senior Manager, Content Creation, BD Edge Academy





We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.





Job Description

Key Responsibilities

Learning Design, Development, & Delivery

• Develop the learning experience design strategy to drive cohesive end-to-end learning journeys across BD Edge Academy, establishing global standards that drive consistency across regions and business units while enabling thoughtful local adaptation. 

• Translate complex sales methodology, commercial processes, and enabling technology into clear, compelling multimedia experiences that streamline complexity and maximize learner engagement. 

• Set and govern visual and interactive design standards across BD Edge Academy so that SO&E initiatives are experienced as one integrated, intentional global commercial system rather than a collection of disconnected assets/programs. 

• Partnering with the marketing and brand team, champion design foundation based on the corporate’s design system that balances traditional craft with modern, AI-enhanced creative approaches to keep BD’s enablement experiences current, differentiated, and scalable. 

Design Excellence

• Amplify the BD Edge Academy design and production of high-impact multimedia assets, video, animation, 3D, motion graphics, interactive media, print, and digital learning experiences, that are practical, role-relevant, and embedded into how sellers operate. 

• Drive cost-efficient solutions and reusable internal capability without compromising quality. 

• Build scalable processes that accelerate content production, reduce turnaround time, and improve consistency across design standards and content creation 

• Incorporate innovative modalities (e.g., AI-enabled learning, simulation, interactive experiences) where they enhance engagement, scalability, and effectiveness. 

Measurement, Evaluation, & Continuous Improvement

• Tie creative and multimedia investments to measurable business outcomes such as productivity, adoption, engagement, and selling effectiveness rather than volume of assets produced. 

• Continuously assess and optimize the BD Edge Academy portfolio, eliminating redundant or low-value content, improving usability, and reducing seller friction. 

• Leverage usage data, field feedback, and evolving technology capabilities to refine creative approaches and demonstrate return on creative investment (turnaround-time improvement, rework reduction, template and asset reuse, stakeholder satisfaction). 

• Ensure learning effectiveness is measured by behavior change and commercial outcomes, not completion rates, operating with urgency, ownership, and enterprise rigor. 

Stakeholder Partnership, Mentorship, & Adoption

• Effectively partner with Sales Leadership, HR, Commercial Technology, Marketing, and Regional/BU Enablement teams to align creative priorities with business goals and deployment strategies. 

• Influence senior stakeholders without direct authority to ensure alignment, prioritization, and consistent execution in a matrixed, global environment. 

• Mentor and develop designers and content creators, foster collaboration, creative growth, and a culture of lifelong learning. 

• Create purposeful experiences that empower users, support business goals, and drive long-term value across the seller lifecycle. 

• Drive vendor management production partners relationships and set expectations and drive clear delivery deadlines 

Qualifications

• Bachelor’s degree in Instructional Design, Visual Communications, Multimedia, or a related field required; advanced training or equivalent professional experience preferred. 

• 5+ years of experience in sales enablement, sales capability, instructional design, multimedia/visual design, or design management, including experience in corporate marketing and professional or clinical education environments (MedTech, Life Sciences, or similarly regulated industries preferred). 

• Proven ability to build innovative, creative experiences and to evaluate and recommend emerging technologies and AI-enabled workflows. 

• Advanced proficiency with Adobe Creative Suite and multimedia/authoring tools (e.g., Illustrator, Photoshop, After Effects, Premiere, Articulate Storyline, Camtasia, Captivate) and Microsoft Word/Excel/PowerPoint. 

• Experience developing multimedia, eLearning modules, and training materials maintained in an LMS; Veeva Vault experience preferred. 

• Ability to influence without authority and communicate at an executive level, translating complexity into clear, actionable design. 

• Experience in leveraging data insights from CRM and LRM’s  

• Veeva Vault experience preferred 

• Portfolio evidence mandatory 

Preferred Requirements

• Proven experience supporting sales enablement, training, or commercial excellence within healthcare or B2B environments. 

• Experience designing medical device or clinical education programs and scalable learning platforms. 

• Strong understanding of brand strategy, adult learning principles, and user-experience (UX) design. 

• Results and growth-focused mindset with strong judgment, accountability, and decision-making abilities. 

• Change management and innovation mindset with the ability to build and sustain collaborative relationships. 

• Project management experience preferred. 

• Clear, concise communicator with strong executive presence. 

• High integrity, learning agility, and resilience in a fast-changing environment. 

Leadership & Personal Attributes

• Commercially grounded, people-first leader with strong business acumen.  

• Curious, innovative, and comfortable pushing boundaries while navigating governance and risk.  

• Trusted partner who can both collaborate and constructively challenge.  

• Data-driven decision maker with the ability to translate insights into action.  

• Clear, concise communicator with strong executive presence.  

• High integrity, learning agility, and resilience in a fast-changing environment  

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit .

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

USA NJ - Franklin Lakes

Additional Locations

Work Shift

NA (United States of America)



At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs.

Benefits may include:

Health & Well-being: Medical, dental, vision, health savings and flexible spending accounts, life and disability insurance, wellness resources, mental health support, and disease management programs.

Retirement & Financial Well-being: 401(k), deferred compensation programs, financial counseling, DailyPay, and educational savings resources.

Work-Life Balance & Family Support: Paid time off, company holidays, educational assistance, parental leave, adoption assistance, backup care, caregiving support, employee assistance programs, commuter benefits, pet insurance, legal services, and associate discount programs.

Leave Programs: Bereavement, military, personal, family and medical leave, and jury duty leave.

Additional details regarding benefits and well-being programs can be found in Our Commitment to You.

Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Salary Range Information

$152,600.00 - $244,200.00 USD Annual