Senior Product Marketing Manager, Merchant Platform & Growth

About Bask Health

Bask Health is a software platform that enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses.

Our platform brings together patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place.

We're an entrepreneurial, product-focused engineering team that values ownership, technical excellence, and building software that solves real problems. Engineers work closely with product teams and company leadership, take features from idea to production, and have a direct role in shaping the platform.

Engineering at Bask is AI-first and builder-led. We use tools like Cursor and Claude Code throughout development while maintaining high standards for reliability, testing, and software quality.

About the Role

We're looking for a Senior Product Marketing Manager, Merchant Platform & Growth to lead product positioning, go-to-market strategy, and merchant-focused growth initiatives at Bask Health.

Bask Health enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses. Our platform connects patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place.

As a Senior Product Marketing Manager, you'll own how we communicate the value of our merchant-facing products and help prospective and existing customers understand what they can build with Bask Health.

You'll work closely with product managers, engineers, sales, customer success, and company leadership to turn platform capabilities into clear messaging, effective launches, and measurable business outcomes.

This role requires someone who understands B2B SaaS product marketing and knows how to position software for entrepreneurial customers with different levels of technical knowledge.

You'll help define how Bask Health presents its merchant platform, including storefront configuration, product catalogs, subscriptions, checkout experiences, business management tools, and other commerce capabilities.

You'll develop positioning that explains both what our platform does and why it matters to merchants building and operating telehealth businesses.

You'll conduct customer and market research to understand merchant needs, buying motivations, adoption challenges, and competitive alternatives.

You'll translate those insights into messaging frameworks, customer-facing materials, launch plans, and sales enablement resources.

You'll partner with product teams to understand upcoming features, determine their commercial relevance, and develop go-to-market strategies that support successful launches.

You'll also collaborate with customer success teams to improve how merchants discover, understand, and adopt platform capabilities after onboarding.

A major part of this role will be connecting product marketing to measurable growth outcomes. You'll evaluate how positioning, launches, and enablement contribute to acquisition, activation, adoption, and expansion.

You'll help identify opportunities to improve the merchant journey, from initial awareness and product evaluation through onboarding and long-term platform usage.

You'll work with sales teams to understand common objections, competitive comparisons, and questions that arise during the buying process.

You'll use that knowledge to create compelling product narratives, sales materials, and differentiated messaging.

You'll also support competitive intelligence by tracking relevant developments in SaaS, e-commerce enablement, and telehealth infrastructure.

We're looking for someone who can balance strategic thinking with hands-on execution, communicate complex products simply, and take ownership of initiatives from research through launch and measurement.

What You'll Do

• Own product marketing strategy for Bask Health's merchant-facing software platform.
• Develop clear positioning and messaging for merchant products and capabilities.
• Define differentiated value propositions for entrepreneurs, e-commerce businesses, and healthcare operators.
• Translate complex platform functionality into understandable customer benefits.
• Build and maintain product messaging frameworks.
• Develop go-to-market strategies for new merchant-facing features.
• Lead cross-functional product launch planning and execution.
• Partner with product managers to understand roadmaps and feature priorities.
• Collaborate with engineers and technical stakeholders to understand product functionality.
• Conduct merchant research to identify needs, motivations, and adoption barriers.
• Analyze customer feedback to improve product positioning.
• Develop customer personas and audience segmentation frameworks.
• Research competing platforms and alternative solutions.
• Maintain competitive intelligence and differentiation materials.
• Create product launch briefs, messaging guides, and sales enablement resources.
• Develop product presentations, feature overviews, and customer-facing materials.
• Support website and landing page messaging for merchant-facing products.
• Partner with sales teams to improve product demonstrations and commercial conversations.
• Create materials that address common objections and customer questions.
• Collaborate with customer success teams to support product adoption.
• Develop messaging for onboarding, feature education, and expansion opportunities.
• Identify opportunities to improve merchant activation and engagement.
• Work with growth and marketing teams on product-led acquisition initiatives.
• Define launch objectives and measure product marketing performance.
• Analyze adoption, engagement, and conversion trends with relevant stakeholders.
• Support product packaging and monetization messaging in partnership with product and revenue teams.
• Present product marketing strategies and recommendations to leadership.
• Take ownership of merchant-focused product marketing initiatives from planning through execution.

Requirements

• 5+ years of experience in product marketing, preferably within B2B SaaS or technology companies.
• Demonstrated experience developing product positioning and messaging.
• Experience owning go-to-market strategies for software products.
• Proven ability to lead cross-functional product launches.
• Strong understanding of SaaS business models and customer journeys.
• Experience translating technical product capabilities into clear customer benefits.
• Ability to develop differentiated value propositions for specific audiences.
• Experience conducting customer, market, and competitive research.
• Strong understanding of customer segmentation and buyer personas.
• Experience creating product marketing materials and sales enablement resources.
• Ability to collaborate effectively with product managers and engineers.
• Experience partnering with sales and customer success teams.
• Strong written communication and storytelling skills.
• Ability to explain complex products in straightforward language.
• Experience supporting customer acquisition and product adoption initiatives.
• Familiarity with product marketing performance metrics.
• Ability to evaluate launch outcomes and recommend improvements.
• Strong analytical and strategic thinking skills.
• Experience managing multiple initiatives and competing priorities.
• Ability to work independently and take ownership of deliverables.
• Strong presentation and stakeholder communication skills.
• Excellent organizational and project management abilities.
• Comfortable working in a product-focused, rapidly evolving software environment.
• Ability to incorporate customer feedback into messaging and go-to-market decisions.
• Strong attention to detail and commitment to accurate product communication.

Nice to Have

• Product marketing experience at an e-commerce SaaS company.
• Experience with Shopify ecosystem products or merchant enablement platforms.
• Familiarity with direct-to-consumer business models.
• Experience marketing platforms used by entrepreneurs or small businesses.
• Understanding of telehealth technology or healthcare infrastructure.
• Familiarity with white-label software platforms.
• Experience marketing merchant dashboards, storefront tools, or subscription software.
• Experience positioning complex multi-product SaaS platforms.
• Familiarity with product-led growth strategies.
• Experience supporting both self-service and sales-assisted customer acquisition.
• Experience creating competitive battlecards and objection-handling materials.
• Familiarity with product analytics and customer behavior data.
• Experience working with growth marketing teams.
• Understanding of SaaS pricing, packaging, and monetization.
• Experience supporting feature adoption and expansion campaigns.
• Familiarity with CRM and marketing automation platforms.
• Experience developing customer case studies or product demonstrations.
• Experience working directly with founders or company leadership.
• Familiarity with AI-powered software capabilities and their commercial positioning.
• Experience building product marketing processes in a growing technology company.