Product Manager, Intakes & Conversion

About Bask Health

Bask Health provides a full-service SaaS platform that enables doctors, entrepreneurs, and healthcare businesses to build, manage, and grow direct-to-consumer telehealth businesses.

We're an entrepreneurial, product-focused team that values ownership, speed, and exceptional execution. We work in small teams, tackle complex problems, and expect everyone to take an active role in building and improving our products.

About the Role

We're looking for a Product Manager, Intakes & Conversion to own and improve the patient intake and checkout experiences across Bask's telehealth platform.

You'll work across questionnaires, consent, eligibility, and checkout workflows, helping patients move from their initial intake through the steps required to complete an order.

This is a hands-on technical product management role focused on making complex healthcare and commerce workflows intuitive, reliable, and easy to complete. You'll work closely with engineering, design, clinical operations, and merchant-facing teams to identify friction, improve conversion, and deliver product improvements without compromising the accuracy or integrity of patient intake processes.

We're looking for someone who understands how software is built, can work directly with engineers, and takes ownership of product initiatives from discovery through launch and iteration.

What You'll Do

• Own product initiatives across Bask's patient questionnaires, consent, eligibility, and checkout experiences.
• Help define and execute the product roadmap for intake and conversion workflows.
• Work with merchants, customer-facing teams, and clinical operations to understand how patients move through the intake and purchasing process.
• Improve questionnaire usability, question sequencing, conditional logic, and form completion experiences.
• Develop intuitive consent and eligibility workflows that support accurate information collection and clear patient communication.
• Identify friction points, confusing steps, and technical issues that contribute to incomplete intakes or abandoned checkouts.
• Partner with engineering and design teams to translate user needs into clear product requirements and technical specifications.
• Improve checkout usability, payment-related experiences, and error handling while coordinating with the appropriate commerce and billing teams.
• Work with engineers to understand APIs, integrations, data flows, and technical implementation tradeoffs.
• Collaborate with clinical product teams to ensure intake workflows accurately support clinical review and eligibility requirements.
• Define and monitor metrics such as intake completion, checkout conversion, abandonment rates, error rates, and workflow performance.
• Use customer feedback, product analytics, and experimentation to identify opportunities for improvement.
• Lead assigned product initiatives through discovery, development, testing, launch, and iteration.
• Take ownership of product outcomes and continuously improve the intake and checkout experience.

Requirements

• 2+ years of professional product management experience building and shipping software products.
• At least 1 year of JavaScript/TypeScript experience.
• At least 1 year of professional experience in an engineering role.
• Ability to read and write code, understand technical implementation details, and communicate effectively with engineers.
• Experience working on SaaS products, consumer-facing applications, or complex web-based software.
• Strong understanding of APIs, integrations, and modern web application development.
• Experience translating user needs and business requirements into clear, actionable product specifications.
• Strong product discovery, prioritization, and execution skills.
• Experience working directly with engineers, designers, and cross-functional stakeholders.
• Ability to use user feedback, product analytics, and performance metrics to make informed decisions.
• Excellent written and verbal communication skills.
• Ability to manage competing priorities, work independently, and deliver high-quality products in a fast-moving environment.

Nice to Have

• Experience with onboarding funnels, questionnaires, form builders, or conversion-focused products.
• Familiarity with conditional logic, dynamic forms, eligibility workflows, or digital consent experiences.
• Experience improving checkout flows, payment experiences, or e-commerce conversion.
• Knowledge of funnel analytics, A/B testing, experimentation, and conversion rate optimization.
• Experience building configurable SaaS platforms that support multiple businesses or organizations.
• Familiarity with patient intake processes, healthcare privacy, or HIPAA considerations.
• Experience with subscription-based products, direct-to-consumer businesses, or merchant-facing platforms.
• Experience with telehealth, digital health, or healthcare technology.