Marketing Manager

Position:
Marketing Manager, Direct Mail

Company:
Base

Location:
United States, Austin, TX

Employment type:
Full time

Work Arrangement:
On-site

Short Summary:
Base is America’s next-generation power company, transforming the electricity grid with a network of distributed batteries. The marketing team seeks a Growth Marketer to drive customer acquisition as the company expands into new markets.

Responsibilities:
- Own customer acquisition targets across growth channels, ensuring accountability for cost-per-acquisition, response rates, and downstream conversion.
- Build and manage acquisition campaigns across offline and digital channels, from creative development to vendor management.
- Design and run rigorous tests to continuously improve performance across channels.
- Collaborate with design to develop compelling campaign creative.
- Translate performance data into actionable decisions.
- Work cross-functionally with design, sales, and product to align growth efforts with market expansion plans.

Requirement:
- Growth marketing experience with hands-on ownership of acquisition campaigns in a consumer or consumer-adjacent business.
- Strong understanding of campaign operations, including production workflows and A/B testing.
- Creative instincts and data fluency to connect campaign performance to outcomes.
- Experience working cross-functionally to translate growth goals into execution.

Benefits:
- A lean, high-ownership, and results-driven marketing team.
- Opportunities to work closely with design, sales, and product teams.
- A dynamic startup environment where priorities shift and evolve quickly.
- A culture that values feedback, ownership, and commitment to the mission of rebuilding the grid.