Senior Industry Sales Manager, Child Welfare & Behavioral Health - West

Founded in 2015 by a dad of two, Bark is an online safety company that helps families protect their kids online and in real life. Over the past decade, we’ve transformed into the industry leader of safer tech for children, garnering recognition from TIME Magazine, Wired, The New York Times, Forbes, and countless other publications.

We’re at the forefront of the online safety revolution, designing and building smart devices that families need with parental controls that actually work. Our Bark Phone, Bark Watch, Bark Home, and Bark app are enabling today’s parents to help keep their kids safe like never before — and we’re just getting started.

Bark is also deeply committed to education and community impact. Through our Bark Community Partners program, we work with schools, nonprofits, and local organizations to provide online safety resources, training, tools, and safer technology to families and educators. 

At the heart of Bark is our hard-working team of remote employees who are passionate about our mission. We care about our work, each other, and building a safer digital world each and every day.

Role Overview:

We're looking for an entrepreneurial, results-driven Industry Sales Manager to lead sales into one of Bark's fastest-growing segments: organizations serving vulnerable children and youth. This is a builder role at the front of Bark's expansion into publicly-funded child welfare and behavioral health. You will own and expand our footprint in the Western US territory. 

The role covers two related markets. The primary focus is publicly-funded child welfare — state and county foster care agencies, residential treatment centers, group homes, and child- and youth-serving programs funded through public dollars (child welfare, Medicaid behavioral health, juvenile justice). The second is private-pay treatment — residential and therapeutic programs, substance use disorder treatment, and outpatient behavioral health. Each market funds, procures, and decides differently, so the ideal candidate can navigate both.

You'll thrive here if you're comfortable with ambiguity, energized by building something new, and motivated by Bark's mission: getting safe, monitored devices into the hands of kids who need them most.

Key Responsibilities:

• Relationship Development
• • Build and maintain relationships with decision-makers across child- and youth-serving organizations — public child welfare and foster care agencies, residential treatment centers and group homes, substance use disorder programs, outpatient behavioral health, and specialized therapeutic providers.
  • Act as a trusted advisor by understanding each organization's mandate, funding model, and the youth they serve, and aligning Bark's solutions accordingly.
• Pipeline Development & Sales Execution
• • Identify and engage potential customers through proactive outbound prospecting and lead generation.
  • Build and manage a robust pipeline to meet and exceed new-business and expansion revenue goals.
  • Land new agency and facility accounts, then grow them — Bark's public-funded accounts expand as adoption spreads across programs, sites, and a network's affiliates, so account growth is a core part of the number, not an afterthought.
  • Execute the full sales cycle: discovery, tailored solution presentation, proposal development, navigating public procurement where relevant, negotiation, and closing.
• Field Sales & Industry Engagement
• • Represent Bark at industry conferences, trade shows, and association events (e.g., child welfare, foster care, and behavioral health convenings) to build visibility and source opportunities.
  • Use field sales strategies to engage prospects in their environments, deepen relationships, and drive deals to close.
• Travel up to 25% to meet prospects and customers on-site, attend industry events, and support field-based selling across target markets.
• Vertical Development
• • Partner with leadership to shape Bark's go-to-market for this segment, feeding field insight back into offering, pricing, and packaging.
  • Help adapt Bark's value proposition to the realities of publicly funded and treatment buyers.
  • Be a thought partner in building the sales playbooks, collateral, and processes specific to this vertical.

Requirements:

• 5–7 years of B2B sales experience, with a track record selling to mid-sized and large organizations.
• Strong outbound prospecting, including cold outreach and account targeting.
• Consultative selling skills, with the ability to navigate complex, multi-stakeholder sales cycles and tailor solutions to need.
• Proficiency with CRM platforms (HubSpot, Salesforce) and a data-driven approach to pipeline management.
• Strong written, verbal, and presentation skills.
• Self-starter who thrives in ambiguity and is excited to help define Bark's place in child welfare and behavioral health.
• Willing and able to travel up to 25%, including overnight and multi-day trips for conferences and on-site meetings.

About You:

• Solution-selling experience in child welfare, foster care, residential/behavioral health, or treatment settings.
• Experience selling to publicly-funded buyers (state/county agencies, Medicaid-funded programs, public health systems) and/or private treatment facilities.
• Familiarity with public procurement processes and grant- or Medicaid-funded budgets.
• Experience using field sales and conference presence to build relationships and pipeline.
• Comfort with land-and-expand motions across multi-site or multi-program organizations.
• Cross-functional collaboration experience with marketing, product, and customer success.
• Passion for building in new, experimental markets and advocating for Bark's mission.
• Located in the Western region defined below:
• • KY, TN, AL, MS, AR, LA, OK, TX, MT, ID, WY, NV, UT, CO, AZ, NM, WA, OR, CA, AK, HI