Communications Analyst

About B9

B9 is a mobile-first payroll banking and early-wage access platform providing fast, transparent, and affordable financial tools for underserved and hardworking Americans. We build products that improve financial stability, accelerate access to earnings, and support responsible financial habits.

Role summary

B9 is looking for a data-driven Communications Manager / Communications Analyst to own the performance of customer communications across email, SMS, and push notifications. The ideal candidate combines analytical strength, experimentation experience, and customer-lifecycle intuition. You will design communication strategies, run A/B and multivariate tests, build performance dashboards, and directly influence core business metrics: dormant client reactivation, user retention, and penetration of B9’s core financial products such as Paycheck Advance and Credit Builder.

This role is highly cross-functional, working closely with Product, Marketing and Data teams.

Key responsibilities

Communication performance tracking & optimization

• Track and report efficiency of each communication channel: email, SMS, push.
• Build automated dashboards showing delivery, open, click, conversion, and downstream behavioral metrics.
• Identify under-performing segments and propose optimization actions.

Experimentation & A/B testing

• Design, run, and analyze A/B tests, multivariate tests, and holdout experiments.
• Validate hypotheses aimed at improving reactivation, engagement, and product adoption.
• Develop clear test documentation: purpose, audience, expected outcomes, statistical thresholds, results interpretation.

Lifecycle & retention metrics

• Focus on communication-driven KPIs: dormant client reactivation rate, overall retention & churn reduction, penetration and usage of core B9 products.
• Translate data insights into actionable lifecycle strategies (triggered flows, reminders, nudges, win-back campaigns).

Analytical work & data ownership

• Be able to work directly with raw data (SQL, Python, Sheets, etc.) without relying on analysts.
• Build integrated views combining comms performance with customer behavior data.
• Partner with Data Team on enrichment logic and experiment-tracking frameworks.

Must-have skills

• Strong analytical and quantitative background; ability to work with raw datasets independently.
• Hands-on experience with A/B testing, experiment design, and statistical interpretation.
• Proficiency with SQL and data-querying tools; comfort with spreadsheets and BI dashboards.
• Experience managing lifecycle communications across email, SMS, and push.
• Ability to synthesize insights and convert them into clear, actionable optimizations.

Nice to have

• Experience in fintech, banking, credit, EWA, or consumer financial services.
• Familiarity with communication tools such as SendGrid, Braze, Iterable, Klaviyo, or similar.
• Understanding of customer-lifecycle metrics, retention funnels, and behavioral segmentation.
• Basic scripting (Python/R) for experiment automation or custom analysis.

What we offer

• Highly competitive senior-level compensation
• Medical, dental, and vision insurance
• Opportunity to own and shape risk strategy at a scaled fintech
• Fast-moving, low-bureaucracy environment with real decision authority
• Remote-friendly culture and flexible work setup

Interested?