Media Measurement Analyst

Vestcom is seeking a Media Measurement Analyst to drive in-store media performance analytics across key retail accounts. In this role, you will design test-vs-control evaluations and use SQL to dig deep into underlying POS data to determine exactly why a campaign worked or underperformed.

You will act as the analytical engine supporting our Data Strategy & Insights (DSI) client-facing and internal sales teams—equipping them with the reporting, dashboards, and diagnostic insights they need to deliver client recommendations. As a Media Measurement Analyst, you will serve as the vital analytical engine for our Data Strategy & Insights (DSI) team, equipping our client-facing and internal sales teams with media performance measurement, comprehensive reporting, and diagnostic insights to fuel client strategies and future recommendations. This role is structured as a contract position of up to 40 hours per week with contract-to-hire potential, offering an hourly rate of $35.00 to $40.00 and a standard 8:00 AM to 5:00 PM schedule. The position is based in Cincinnati on a hybrid schedule of two days per week in the office, with fully remote arrangements considered for highly qualified applicants. This role does not offer visa sponsorship now or in the future.

• What this role IS: Hands-on SQL querying, executing test-vs-control (TvC) measurement, extracting POS data, and diagnosing the root causes behind campaign performance or designing optimal campaigns, to support internal stakeholders and clients; as well as general brand and category trends and insights.

• What this role IS NOT: Building predictive algorithms, machine learning modeling, data science modeling, architecture, engineering, machine learning, or platform design.

Key Responsibilities

• Conduct test-vs-control performance analytics for in-store media programs across retail channels.

• Extract and analyze POS datasets using SQL to evaluate brand trends, determine campaign success factors, and optimize future media plans.

• Prepare results, dynamic reports, and dashboards to equip internal sales and client-facing DSI teams with clear, actionable insights.

• Support data integration initiatives, document technical requirements, and collaborate with technology and operations teams to improve analytical processes at scale.

• Translate complex quantitative findings clearly for internal technical and non-technical stakeholders across Vestcom’s solutions portfolio.

• Technical Skills: Proficiency with SQL for data extraction and querying, alongside experience in Tableau, Excel, and Google Workspace tools.

• Analytical Capability: Strong quantitative background with a proven ability to design TvC analyses, interpret performance metrics, and diagnose underlying data trends.

• Collaboration: Excellent communication skills with the ability to partner cross-functionally and effectively package insights for internal sales and client services teams.

• Time Management: Strong organizational skills with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.

• Education & Experience: Bachelor’s degree in Data Analytics, Statistics, Economics, Business, Information Systems, or equivalent practical experience.

• Work Authorization: Must be legally authorized to work in the U.S. This role does not provide visa sponsorship now or in the future.

Preferred Experience

• 2+ years working in CPG, retail, or in-store media analytics environments.

• Direct exposure to value channel, drug, or grocery retail analytics (experience analyzing promotions in the value channel is a strong plus).

• Background in pricing, merchandising, promotional analysis, or marketing analytics.

• Prior involvement in data integration or operational process improvement projects.

Equal Opportunity Employer:

Avery Dennison is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, or any other protected status.

Reasonable Accommodations Notice:

Identity Verification Notice:

To maintain the integrity of our hiring process and protect our candidates from identity fraud, we require video and/or in-person interviews. As part of this verification, we may also ask you to take a brief photo. This image is used exclusively to ensure identity consistency and will be permanently deleted once the hiring process concludes.

Pre-employment Screening Notice:

As part of our commitment to maintaining a safe and productive work environment, Avery Dennison requires all final candidates to successfully complete a comprehensive background check and a drug screening. These checks are conducted post-offer and are a condition of employment. All results will be considered in accordance with applicable local, state, and federal laws.