Senior Social Media Manager (f/m/x)

• Build formats people come back for — develop distinctive concepts around car culture, technology and the Autohero experience, from hooks and scripts to recurring series
• Create and publish content yourself — own the process from idea to shoot, edit and publishing; lead social shoots with our in-house videographer and keep a consistent editorial rhythm
• Own creator partnerships end to end — scout relevant talent, negotiate collaborations, manage briefs, budgets and approvals, and bring creator content into our organic and paid channels
• Stay close to culture and community — spot relevant trends early, turn them into timely content and build relationships through comments, conversations and interactive formats
• Use AI to scale good ideas — accelerate ideation, production and localization while keeping real people, authentic stories and a distinctive brand voice at the center
• Own performance and keep improving — track reach, retention, shares, engagement and sentiment; use the results to refine formats and work with Brand and Performance Marketing on content that delivers

• You have grown social channels through strong content — show us formats, campaigns and results you personally owned, with a clear explanation of your contribution
• You are a hands-on creator — you can write a sharp hook, script a story, shoot and edit content, and adapt it to Instagram, TikTok and YouTube
• You understand car culture and internet culture — you spot relevant conversations and turn them into ideas that feel natural for the brand
• You know how to work with creators — you can identify the right partners, write effective briefs and manage collaborations from negotiation to delivery
• You combine creative judgment with analytical thinking — you understand why content works and use performance insights to decide what to scale, improve or stop
• You take ownership and move quickly — you organize production, collaborate confidently across teams and use AI to increase speed without losing quality or authenticity

AUTO1 Group is Europe’s leading digital automotive platform. Through wirkaufendeinauto.de, AUTO1.com and Autohero, we are transforming the way people buy and sell cars.

Our ambition: make Autohero a brand people follow, trust and choose.

Show us what you have built. Apply with examples of your content, the channels you have owned and the results you achieved.

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.