Associate Director of Regional Marketing/Regional Marketing Lead (RML), Breast Franchise (Florida)

Associate Director of Regional Marketing/Regional Marketing Lead (RML), Florida, Breast Franchise (FL)

Role Description
The Associate Director of Regional Marketing/Regional Marketing Leader (RML) is the lead commercial person responsible for engaging a core group of National, Regional and Community External Scientific Experts (ESE’s) – leaders in their field of Breast Cancer.  The RML will be responsible for developing and implementing Regional Marketing Plans that align with the strategic imperatives of the brand strategy to influence and shape commercial success at local levels.  

This position will report into the Head of Customer & Disease Strategy for the US Breast Franchise and will work in close partnership with cross functional teams including brand marketing, field sales, medical, market access, national accounts, and other functions to ensure the franchise has a market leadership presence with key customers and thought leaders. This position is field based, collaborating with the Breast Oncology teams in Florida.

Key Accountabilities

• Strategic Regional Marketing: Develop, design, and implement a Regional Marketing Action Plan (RMAP) that aligns with brand strategic imperatives and is focused on achieving commercial objectives, generating insights, and building advocacy from key external thought leaders.

• ESE Customer Engagement: Identify and effectively engage a core group of 35-50 National, Regional, and Community ESEs, utilizing advanced scientific, communication and business skills that build advocacy of the brand.  Support brand and global team on projects that require US ESE engagement, guidance, and/or involvement.

• Insights Generation: Generate timely and actionable customer insights that inform brand strategy, decision-making, and other important marketing initiatives. Escalate market challenges/barriers to leadership as cross-functional partners as appropriate.

• Business Ethics and Acumen: Compliantly manage multiple program budgets, timelines, processes, and procedures while adhering to required policies and trainings/certifications.

• Internal Collaboration: Collaborate with field sales leadership, account directors, and other brand partners to develop and execute local regional strategies and tactics based on geographical market needs and opportunities.

Key Competencies, Skill Sets, and Preferred Requirements

• Engagement and influence with National/Regional ESEs: Demonstrate highly developed interpersonal communication and interaction skills and apply them in engagements with ESEs, ask tough questions and build strategic advocacy. 

• Oncology Business Acumen and a comprehensive understanding of the delivery of oncology care, including the role of large Payers, GPOs, cancer care delivery in different practice settings, precision medicine, and organized oncology customers. 

• Marketing Acumen experience and capability working with agency/vendor partners on complex projects.  An ability to identify regional marketing, and then project manage and implement regional marketing initiatives.  

• Cross-functional collaboration with customer facing field teams across sales, market access, medical, and home office teams across brand marketing, key customer engagement, global, etc. 

• Project management to plan/execute Advisory Boards, regional marketing tactics, taking assets through the MLR process, operational plan & budget management.

• Execution: Demonstrated ability to develop and execute regional marketing initiatives that deliver against brand strategic imperatives.

• Strategic Thinking: Generate strategic insights to inform brand strategic decision-making.

Minimum Requirements:

• Bachelor's Degree; preferably in a relevant field

• 5+ years of experience in pharma and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, strategic planning

• 3+ years of Oncology Experience

• Expected 50-70% overnight travel including evening and weekend conferences when necessary

Preferred Requirements:

• Experience in Breast Cancer

• Prior in-line marketing experience or Marketing Agency experience (HCP marketing)

• Experience working with third party vendors and agency partners

• MBA in relevant field

*This position can be filled at one of two bands depending on candidate qualifications

The annual base pay for this position ranges from $194,000 to $291,000. Hourly and salaried non-exempt employees will also be paid overtime pay when working qualifying overtime hours. Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition, our positions offer a short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program (salaried roles), to receive a retirement contribution (hourly roles), and commission payment eligibility (sales roles). Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.