Field Marketing Manager

Position:
Field Marketing Manager

Company:
ASML

Location:
China, Shanghai

Employment type:
Full time

Short Summary:
We are seeking a highly motivated and strategic Field Marketing Manager to drive market adoption, customer engagement, and business growth for ASML Brion. The successful candidate will work closely with various teams to strengthen market awareness and position Brion products as critical enablers for advanced semiconductor manufacturing.

Responsibilities:
- Develop and execute field marketing strategies that support Pion business growth and customer adoption.
- Identify emerging market opportunities, technology trends, and customer needs in advanced semiconductor manufacturing.
- Collaborate with product management to translate product vision into compelling market messages.
- Build strong relationships with customers and industry partners.
- Drive customer engagement programs to improve awareness, adoption, and retention.
- Develop and execute product launch plans and go-to-market campaigns.
- Represent Pion and Brion at industry conferences and events.
- Develop high-quality marketing content including presentations and case studies.

Requirement:
- Bachelor's degree or above in Engineering, Semiconductor, Electronics, Physics, Computer Science, or a related field.
- 7+ years of experience in semiconductors, EDA, lithography, or related fields.
- Strong understanding of semiconductor manufacturing and ecosystem dynamics.
- Experience in B2B marketing, product marketing, or strategic customer engagement.
- Fluent in Mandarin and English.

Benefits:
This role provides a unique opportunity to work at the intersection of semiconductor industry, computational technology, and market strategy, helping shape the future of advanced patterning solutions while collaborating with industry-leading customers and technology experts.