Design Leader, Emerging Products

Design Leader, Emerging Products (Asana Service Management & Command by Asana)

Asana Design is an inclusive and collaborative community of designers from diverse backgrounds dedicated to designing the future of teamwork . We are looking for a hands-on Design Leader to shape two of our emerging products: Asana Service Management and Command by Asana . In this 0→1 leadership role, you will thrive in early-stage ambiguity, partner closely with product, engineering, and research leadership to define the product design vision, and personally craft experiences that drive product-market fit . You will also represent design in strategic forums with senior and executive leadership, driving outsized impact on company-level investments and roadmaps .

This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday . Most Asanas have the option to work from home on Wednesdays . Working from home on Fridays depends on the type of work you do and the teams with which you partner . If you're interviewing for this role, your recruiter will share more about the in-office requirements .

What you’ll achieve

• Own the end-to-end design strategy and product vision across Asana Service Management and Command by Asana, driving directly toward product-market fit .

• Stay hands-on in the design craft, balancing speed and quality to determine when to iterate rapidly with prototypes and when to execute deep design investment .

• Integrate AI tools into the design workflow and champion thoughtful, human-centered, AI-powered product experiences.

• Build, mentor, and lead a high-leverage, globally distributed product design team as these product spaces grow .

• Partner closely with Experience Research to deeply understand and validate problem spaces across target IT, HR, and developer personas .

• Establish design quality bars and scalable patterns suited for early-stage 0→1 products while maintaining alignment with Asana’s overall design system .

• Represent design in reviews and strategic discussions with senior leadership and executives, providing a clear point of view to guide company-level decisions .

• Collaborate cross-functionally with General Managers, Product Managers, and Engineering leads to align roadmaps with user needs .

About you

• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making .

• Proven track record leading product design from 0→1, successfully navigating ambiguity to achieve product-market fit .

• Demonstrated experience hiring, coaching, and developing product design teams within fast-paced, evolving environments .

• Strong systems thinker with expertise in cross-functional collaboration alongside engineering, product management, and research .

• Credible communicator with experience presenting strategic design rationale, roadmap trade-offs, and product vision to executive leadership .

• Fluency with emerging AI tools and techniques applied both to design workflows and product features .

• Familiarity or experience with service management workflows (e.g., ticketing, incident management, ITSM/ESM) or d eveloper-facing products and platforms .

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission . If you're interested in this role and don't meet every list ed requirement, we still encourage you to apply .

What we’ll offer

Our comprehensive compensation package plays a big part in how we recogniz e you for the impact you have on our path to achieving our mission . We believe that compensation should be reflective of the value you create relative to the market value of your role . To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourse lves and conduct a yearly pay equity audit .

For this role, the estimated base salary range is between $350,000 -$450,000. The actual base salary will vary based on various factors, including market and individu al qualifications objectively assessed during the interview process . The listed range above is a guideline, and the base salary range for this role may be modified .

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits . If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role .

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits

• Career coaching & support

• Inclusive family building benefits

• Long-term savings or retirement plans

• In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations . If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role .