Digital Peformance Lead - Digital Marketing

Arvida creates communities where older New Zealanders have the freedom to thrive with connection, wellbeing and purpose at the centre. That mission starts long before someone walks into a community. It starts online: the first search, the first click, the first enquiry, the follow-up, the decision. The Digital Performance Lead role owns digital journey from acquisition through to enquiry quality, and nurture. You’ll partner closely with the wider marketing and sales team turning digital signals into real-world outcomes for families making one of life’s biggest decisions. This is a hands-on, high-ownership role reporting to the National Marketing Manager, sitting in a collaborative, high-performing marketing team. You’ll lead a small digital team, sharpen performance across channels, and build a test-and-learn engine that lifts ROI and improves the quality of leads flowing into villages. If you're a commercially minded digital leader who thrives on delivering measurable results, we'd love to hear from you.

• Own and optimise Arvida’s digital performance strategy across the customer journey
• Improve lead quality (not just lead volume) and strengthen conversion through the funnel
• Drive performance marketing across Search, Meta, SEO, CRO and analytics
• Partner with Community Marketing Mangers: listen, diagnose, build practical plans, and create momentum
• Coach and uplift a small team of digital specialists, setting a high-performance standard

What You’ll Bring

• Proven experience leading digital specialists (or coaching/leading through influence in a high-performance environment)
• Strong performance marketing capability across Search, Meta, SEO, CRO and analytics
• Commercial mindset: you can clearly link digital activity to enquiry quality, conversion performance and ROI
• Confidence working cross-functionally with Sales and stakeholders who are focused on outcomes, not marketing jargon
• A builder’s mindset: you like ownership, pace, and turning “good thought” into “live in market”

What’s on Offer

• A high-ownership permanent role with tangible impact on Arvida’s growth outcomes
• The chance to shape the digital performance approach in a newly created position
• Competitive salary package (permanent)

Next Steps? To keep things simple, we ask that all applications are submitted through this advert. We’ll review applications as they come in and be in touch. For any questions give Vic Jack a call on 021552550 and quote Job ID: 18642 for a confidential chat. To apply for this vacancy, you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa. At the appropriate stage we will request your references, we ask that you do not include them on your CV when applying.  Tribe is a group of specialist teams, each of who truly understand their world, and together they partner to understand yours. Whether you’re looking for your next opportunity or recruiting, we’re all about bringing people together for a shared purpose. Find your people.