Global Head of Brand & Innovation – Animal Health

Job Purpose: 
The Global Head of Brand & Innovation Animal Health is a strategic leadership role responsible for driving global brand growth, brand equity, portfolio strategy and innovation across the Protexin Masterbrand. This role leads the development of science-backed, trust-led brand strategies that resonate with pet parents while meeting veterinary, regulatory, and market requirements across international markets. The position operates across consumer marketing, veterinary credibility, and regulated FMCG execution. Operating in a complex, fast-paced environment, the role partners internally closely with CD&D, Medical, Regulatory, Commercial, and local Marketing teams and externally via agency partners & CMOs. 
Main Responsibilities:
People Leadership & Capability Building 

• Lead, coach, and develop a high-performing brand & NPD team
• Set clear goals, performance expectations, and development plans for direct reports
• Foster a collaborative, accountable, and inclusive team culture across geographies

Global Brand & Category Strategy

• Define and own global brand, portfolio, and category strategies for pet supplements & food
• Establish clear positioning, value propositions, and messaging rooted in efficacy, safety, and pet wellbeing
• Lead portfolio architecture, lifecycle management, and strategic prioritization across life stages, breeds, and health needs

Innovation & Product Development 

• Drive the global innovation agenda, including new product development, line extensions, and reformulations. Takes into consideration needs from each strategic region (ANZ, China, EU-5), and aligns with Commercial Directors when local NPD vs. global ones is the right solution
• Partner closely with CD&D, Veterinary, Quality, and Regulatory teams to ensure scientific substantiation, safety, and compliance
• Recommends global go-to-market strategies for launches across regions, channels, and price tiers collaborating with CS&P. CS&P owns the global-go-to market strategies and execution of it.

Communication, Education & Activation

• Lead the development of global communication strategies and integrated campaigns through the integrated marketing team, technical team and eCommerce teams
• Develop global toolkits, claims frameworks, and content guidelines for regional and local activation
• Balance emotional pet-parent storytelling with credible, vet-endorsed messaging

Consumer, Market & Performance Insights

• Working with insights team leverage consumer (pet parent), veterinary, and retailer insights to identify growth opportunities in particular utilising the recent pet parent global segmentation
• Monitor global pet health trends, competitive activity, and emerging science in animal nutrition
• Define, track, and optimize KPIs including brand health, penetration, repeat purchase, and ROI

Cross-Functional & Regional Leadership 

• Act as the global marketing lead for pet supplements, influencing across a complex matrix organization
• Collaborate with Sales, E-commerce, Supply Chain, and External partners
• Coach and support regional marketing teams to elevate capability and execution excellence

Governance, Budget & Risk Management 

• Own global marketing budgets, agency relationships, and resource allocation
• Ensure brand governance, scientific accuracy, and regulatory compliance across all markets
• Proactively identify and mitigate brand, quality, and reputational risks