Marketing Content Creator

The Marketing Content Creator plans, creates, and publishes engaging organic content across Arajet's social media platforms. Working closely with the Creative Manager, Design team, Social Media Designer, and Social Media Analyst, the role translates brand and marketing priorities into relevant, timely, and platform-native content. The position is responsible for the organic content calendar, social media copywriting, short-form content production, publishing, and live coverage, with a strong focus on identifying trends and adapting them naturally to the Arajet brand.

KEY RESPONSIBILITIES:

Organic Content Planning & Calendar Management

• Develop and maintain the organic social media content calendar in collaboration with the SocialMedia Designer and Social Media Analyst.
• Translate brand priorities, promotions, campaigns, educational content, and product initiatives into relevant and engaging social media content.
• Coordinate content requirements, assets, captions, and publishing dates.
• Adapt the calendar based on changing priorities, trends, and real-time opportunities.

Social Media Content Creation

• Create engaging, platform-native content with a focus on short-form and snack formats.
• Film and edit social content using CapCut and other relevant content-creation tools.
• Develop social media copy, captions, scripts, storyboards, shot lists, and content concepts.
• Adapt content across platforms based on format, audience, tone, and channel best practices.
• Apply general photography and videography skills, including composition, framing, lighting, and content capture.

Trends & Creative Exploration

• Monitor social media trends, formats, conversations, sounds, and platform features.
• Identify relevant trends and adapt them thoughtfully to Arajet's brand.
• Bring forward timely content ideas that strengthen relevance and engagement.
• Stay current on content-creation tools, editing techniques, and social media best practices.

Publishing & Account Management

• Schedule and publish approved organic content accurately and on time.
• Ensure copy, tags, links, assets, formats, and publishing details are accurate.
• Support the management of Arajet's social media accounts from a content and publishing perspective.
• Maintain organized calendars, copy, approvals, source files, and final assets.

Events & Live Coverage

• Capture photo and video content during events, activations, flights, launches, and other brand moments.
• Deliver timely live coverage through stories, short-form video, posts, and other relevant formats.
• Prepare content plans, shot lists, and messaging for planned coverage.
• Edit and publish content in real time while maintaining quality and brand consistency.

QUALIFICATIONS, EXPERIENCE AND SKILLS:

• Degree in Marketing, Advertising, Communications, Audiovisual Communication, or a related field.
• Minimum 2 years of experience in social media content creation, digital content, account management, or a related role.
• Experience managing and publishing content across brand social media accounts.
• Strong portfolio demonstrating experience in short-form video and social media content creation.
• Proficiency in CapCut and other relevant content-creation and video editing tools.
• Strong general photography and videography skills, including composition, framing, lighting, and content capture.
• Excellent social media copywriting skills, including captions, headlines, scripts, storyboards, calls to action, and short-form content.
• Excellent written and verbal communication skills in English and Spanish, with strong grammar and attention to detail.
• Strong understanding of social media platforms, organic content formats, trends, and audience behavior.
• Ability to identify relevant trends and adapt them appropriately to the brand.
• Strong organizational and time-management skills, with the ability to manage multiple content needs and deadlines.
• Experience with travel, lifestyle, consumer brands, or creative agencies is valued.
• Valid passport and applicable U.S. visa and/or travel authorization, with availability for travel.
• Flexibility to work events, evenings, or weekends adapting to the needs.