Business Development Representative

The Role

Apryse is looking for a curious, collaborative, and ambitious Business Development Representative (BDR) to generate qualified sales opportunities through proactive outbound engagement.

In this role, you will gain exposure to two complementary sales motions: LAND, engaging new prospective customers, and EXPAND, identifying growth opportunities within existing customer accounts. You'll partner closely with Account Executives and customer-facing teams to understand customer needs, build relationships, and contribute to pipeline growth.

This opportunity provides a strong foundation for a long-term career in software sales, with exposure to both new business acquisition and account expansion. As you develop, you'll have the opportunity to explore career paths in New Business Sales or Account Management, based on performance, interests, and available opportunities.

Responsibilities

• Proactively research and engage prospective customers and additional stakeholders within existing accounts through calls, personalized emails, LinkedIn, and other outbound channels.

• Partner with Account Executives to develop targeted prospecting strategies for new business opportunities (LAND) and growth opportunities within existing accounts (EXPAND).

• Conduct initial discovery conversations to understand customer challenges, technical needs, business objectives, and potential fit with Apryse solutions.

• Generate qualified meetings and sales-accepted opportunities, ensuring effective handoffs to the appropriate Account Executive.

• Identify key decision-makers, map stakeholders, and tailor messaging to both technical and business audiences.

• Collaborate with New Business and Expansion Account Executives, Customer Success, Marketing, and fellow BDRs to share insights and improve prospecting strategies.

• Maintain accurate CRM records, including prospecting activities, customer interactions, and opportunity details.

• Consistently work toward performance goals related to outbound activity, qualified meetings, sales-accepted opportunities, pipeline contribution, and CRM accuracy.

• Actively participate in coaching, training, and feedback sessions to continuously strengthen sales skills and performance.

Requirements

• Strong collaboration skills and a demonstrated willingness to seek feedback, apply coaching, and contribute to team success.

• Natural curiosity and a consultative mindset, with the ability to ask thoughtful questions and understand customer challenges.

• Self-motivation and initiative, with a willingness to proactively engage new prospects and build relationships.

• Excellent written and verbal communication skills, including active listening and the ability to adapt messaging to different audiences.

• Resilience, adaptability, and a growth mindset when navigating rejection, challenges, or changing priorities.

• Strong organizational skills, attention to detail, and the ability to manage multiple priorities.

• Interest in technology, software solutions, and developing a career in sales.

• Ability to work effectively both independently and as part of a collaborative, cross-functional team.

Assets

• Previous experience in a Business Development Representative (BDR), Sales Development Representative (SDR), or similar sales role.

• Experience in a customer-facing position involving relationship building, prospecting, or consultative conversations.

• Familiarity with CRM platforms such as Salesforce and sales engagement or prospecting tools.

• Exposure to outbound prospecting strategies, lead qualification, or pipeline generation.

• Understanding of B2B software sales, SaaS, or technical solutions.

• Experience collaborating with sales teams or supporting both new business and existing customer growth.