Manager, Digital Marketing — Conversational & Agentic AI

Manager, Digital Marketing — Conversational & Agentic AI

The opportunity

ADP is looking for a Manager, Digital Marketing — Conversational & Agentic AI to shape how prospective customers discover, evaluate and buy from ADP through AI-powered conversations, demos and emerging digital experiences on ADP.com. You will own the roadmap for these experiences, starting with our AI chatbot and AI SDR demo pilots. Your goal is to help buyers explore the right solutions and take the next step, while improving conversion, lead quality and qualified sales opportunities.

This is a marketing strategy and delivery role on the Digital Marketing team. You will apply buyer insight, journey design and experimentation to turn business goals into better digital experiences. As the single product owner, you will work with Digital Marketing leadership and Sales Operations to create and prioritize the roadmap and serve as the single point of contact for roadmap prioritization. You will partner with Global Product Technology (GPT), which owns technical implementation and delivery. You will also help ADP.com prepare for a world in which AI agents participate in research, comparison and purchasing decisions.

What you will own

• Own buyer journey strategy and the roadmap for conversational and agentic experiences on ADP.com. Maintain a transparent, prioritized backlog and issue tracker; define requirements, milestones, dependencies and success measures with partner teams.
• Lead the evolution of the AI chatbot experience, including its placement, prompts, content, handoffs and qualification flows. Improve the buyer experience while reducing misrouted client and employee support inquiries.
• Drive the AI SDR demo pilot and its next iterations, from the product walkthrough and question handling through lead capture, qualification, personalized nurture and routing to the appropriate sales team.
• Identify and test additional experiences across the buyer journey, such as conversational lead or quote forms, appointment scheduling, guided product selection and support for digital purchase where appropriate.
• Partner with Sales Operations to define qualification criteria, routing rules, CRM handoffs, seller feedback loops and follow up processes so that promising conversations turn into usable sales opportunities.
• Translate marketing and buyer needs into clear briefs and requirements for GPT and other partners. Work with analytics, product, content, privacy and legal teams to coordinate launch readiness, quality assurance, escalation, issue resolution and continuous improvement.
• Lead conversion optimization and experimentation using buyer research, funnel analysis and conversation review. Measure engagement, conversation quality, lead capture, lead quality, sales acceptance and downstream opportunities; share clear recommendations with leadership.
• Track emerging agentic shopping behaviors and recommend how ADP.com should support them, including trusted product information, discoverable content and potential agent accessible capabilities, in partnership with the teams that own those systems.

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What you bring

• 6+ years of experience in digital marketing, growth marketing, conversion rate optimization, digital experience, digital product management or marketing technology, with a record of improving buyer journeys and delivering measurable business results.
• Experience owning a roadmap and driving work across product, engineering and commercial teams without relying on direct authority; strong judgment on prioritization, scope and tradeoffs.
• Hands-on experience with digital lead generation, marketing automation, conversational experiences or self-service buying journeys; curiosity about AI and the ability to evaluate new capabilities with appropriate rigor.
• Strong grasp of conversion funnels and experimentation, including how to connect interaction metrics to lead quality, sales outcomes and business impact.
• Ability to write clear requirements, map complex journeys, coordinate testing and QA, and turn ambiguous ideas into decisions and shipped improvements.
• Excellent communication and stakeholder management skills; comfortable working with technical partners, Sales Operations and senior marketing leaders.

Especially valuable

Experience with conversational AI, chatbots, AI assistants or AI SDR platforms, including Salesforce Agentforce or Spara, is valuable; prior experience with these specific platforms is not required. Other valuable experience includes B2B SaaS, payroll, HR technology or other considered purchases; CRM and marketing automation integrations; privacy and responsible AI review; and buyer research or usability testing.

How success will be measured

A prioritized roadmap that moves into production; measurable improvements in relevant buyer engagement and experience quality; more qualified leads and opportunities attributable to conversational journeys; reliable sales handoffs; and evidence based decisions about which emerging experiences ADP should scale.