Account Executive

About Appcues

Appcues helps software companies drive customer growth in the agentic era. As more users work through AI and agents instead of clicking through a UI, the old playbook for onboarding and adoption stops working. Appcues pairs an intelligence layer that shows how users feel, behave, and react with AI that turns those signals into targeted, in-app experiences, so teams can act on what they see without waiting on engineering.

Our customers are product leaders at mid-market and enterprise vertical SaaS companies. We've been helping teams turn product usage into growth for more than a decade, and we're a fully remote company founded in Boston.

The role

We're hiring an Account Executive who builds their own pipeline and knows our category from the inside. You'll sell to product leaders at SaaS companies, run displacement deals against established incumbents, and close several deals a month at roughly $9K to $40K ACV.

This is a hunter seat. There's no book waiting for you; you'll open accounts, write your own sequences, and own deals from first touch to signature. If you've carried a quota selling in-app guidance, digital adoption, or product analytics and you're ready for a bigger seat with more upside, we want to talk. We're open to AEs coming from SMB, mid-market, or enterprise seats.

What you'll do

• Build and work your own pipeline: research accounts, write outbound sequences, and open new logos in your territory

• Own the full sales cycle, from first conversation to close, across 90+ day cycles

• Sell to product leaders: VP or Chief Product Officer as the buyer, Director of Product or PMM as your champion

• Run displacement conversations against incumbent tools, including renewal timing, switching effort, and migration objections

• Multi-thread every deal: identify the economic buyer early and lock the next meeting before the current one ends

• Lead value-based discovery and demos that tie Appcues to adoption, onboarding, and retention outcomes

• Partner with Product, Marketing, RevOps, and CS so customers land well and stay successful after the deal closes

• Share what you hear in the field to sharpen our messaging, positioning, and competitive playbook

About you

• You know the category. You've carried a quota selling in-app guidance, digital adoption, product analytics, or customer engagement software, and you can speak to how teams choose, switch, and get value from these tools.

• You're a hunter. You can point to pipeline you sourced yourself: sequences you wrote, a territory you opened, the share of your closed-won you generated.

• You sell to product leaders. You're comfortable with VPs of Product and CPOs as economic buyers and product or PMM leaders as champions.

• You multi-thread by habit. You can name the economic buyer on your last three wins and you don't let a deal ride on one contact.

• You like a fast deal pace. 3+ years of SaaS closing experience, with a track record at $9K to $40K ACV and multiple closes a month.

• You want to win. You're hungry for a bigger seat and more ownership, not looking to coast.

• You win by how you sell. You put the customer first, build real relationships, and care about customers succeeding long after the contract is signed. Product and customer marketing problems interest you.

• You know your way around Salesforce, Gong, and Outreach (or similar).

Bonus points

• You've sold an AI or agentic product

• You've been part of a turnaround, relaunch, or repositioning

• You've sold into vertical SaaS (legal, proptech, automotive, insurtech)

• You've run displacement deals where a competing tool was already in place