Marketing Coordinator, Email

Founded in 1876, the Appalachian Mountain Club (AMC) is the oldest conservation and recreation organization in the United States. Our mission is simple yet powerful: foster the protection, enjoyment, and understanding of the outdoors. 

The Marketing Coordinator plays an important role in supporting AMC's annual giving, membership, and direct mail and print marketing programs. Reporting to the Direct Mail and Print Marketing Manager, sitting on the Growth Marketing team, this position helps execute fundraising and membership initiatives through reporting, data and segmentation, project coordination, and print production support. 

This is an ideal opportunity for someone who has strong attention to detail, enjoys working with data, improving operational processes, and collaborating across teams to drive revenue growth. 

What You'll Be Doing At AMC

• Build, test, schedule, and deploy emails including newsletters, automations, promotional and transactional sends using Salesforce Marketing Cloud. 

• Execute lead generation initiatives and email list growth opportunities. 

• Create and maintain email templates that align with AMC brand standards. 

• Monitor deliverability, engagement, and primary email KPIs including open rates, click through rates, conversions, and revenue. 

• Build and manage audiences to support marketing initiatives. 

• Identify and execute A/B testing opportunities related to subject lines, audience targeting, messaging, timing, creative, and user engagement. 

• Manage project workflows using AirTable, and other project management tools to ensure campaign deliverables remain on schedule. 

• Partner with stakeholders across AMC to ensure email content, targeting, landing pages, and user experiences are launch-ready. 

• Participate in AMC events and activities to better understand and engage with AMC's community. 

• Perform other duties as assigned.