Integrated Marketing Strategy & Planning Lead

At AmTrust, we're focused on helping businesses thrive through specialized insurance solutions, strong distribution partnerships, and a commitment to continuous innovation. As we continue to grow, marketing plays an important role in connecting customer and partner needs with the products, services, and experiences that drive business success.

The Integrated Marketing Strategy & Planning Manager serves as a key marketing partner to assigned business, product, and functional leaders. This role helps connect business goals to marketing activities that support growth, strengthen distribution relationships, and improve customer engagement.

The ideal candidate is naturally curious and enjoys learning how the business works. They ask thoughtful questions, build strong relationships, and work collaboratively across teams to help turn business priorities into actionable marketing plans.

As part of the corporate marketing organization, this role will support a defined portfolio of products and business partners, serving as a bridge between the business unit to ensure priorities are understood, projects move forward efficiently, and marketing efforts are aligned with business unit and brand objectives.

What You'll Do

Business Partnership & Planning (50%)

· Serve as the primary marketing contact for assigned business units, building trusted relationships with leaders across product, distribution, sales, underwriting, and other functions.

· Develop a strong understanding of business objectives, market opportunities, customer needs, and growth priorities.

· Manage the intake and progression of marketing requests and opportunities, helping stakeholders understand priorities, timelines, dependencies, and available resources.

· Support business partners in translating goals and challenges into marketing recommendations and actionable plans.

· Balance competing stakeholder needs and evaluate opportunities, recommend priorities, and help allocate marketing resources toward initiatives with the greatest potential business impact.

· Act as a liaison between business stakeholders and marketing teams, ensuring priorities, requirements, and feedback are clearly communicated.

· Keep business partners informed on marketing initiatives, project status, performance, and key decisions.

Marketing Strategy & Go-to-Market Support (30%)

· Develop marketing briefs and recommendations that help guide campaign development and execution.

· Translate complex business, product, and underwriting concepts into clear customer, agent, and broker-focused messaging that supports marketing and go-to-market initiatives.

· Develop a working knowledge of content marketing, paid media, events, digital channels, and other marketing disciplines to effectively connect business needs with marketing solutions.

· Help ensure marketing programs are aligned with audience needs, business priorities, and desired outcomes.

Insights & Market Understanding (10%)

· Partner with research, analytics, and customer experience teams to better understand audience needs and behaviors.

· Gather and apply customer, market, competitor, and performance insights to support recommendations and decision-making.

· Identify trends, opportunities, and gaps that may influence marketing priorities or business performance.

· Use data and insights to evaluate opportunities and support marketing planning efforts.

Measurement & Continuous Improvement (10%)

· Help define success measures and support performance tracking for marketing programs and initiatives.

· Review campaign and program results to identify opportunities for improvement.

· Partner with analytics teams to understand performance trends and support optimization efforts.

· Contribute to a culture of accountability, learning, and continuous improvement.

What We're Looking For

· 5-7 years of experience in brand marketing, product marketing, communications, account management, media strategy, market research, or related discipline.

· Experience supporting the authoring of marketing plans, campaigns, go-to-market initiatives, or business-focused marketing programs.

· Ability to build strong relationships and work effectively across multiple teams and stakeholder groups.

· Strong problem-solving skills and a natural curiosity for understanding customers, markets, and business challenges.

· Experience working with sales, distribution, product, underwriting, or other business partners is preferred.

· Comfortable using research, data, and insights to support recommendations and decision-making.

· Excellent communication, presentation, and organizational skills.

· Strong project management skills with the ability to manage multiple priorities simultaneously.

· Experience in insurance, financial services, or another complex industry is preferred.

· Familiarity with marketing analytics, CRM platforms, marketing automation, or digital marketing tools is a plus.

· Collaborative, adaptable, and willing to roll up your sleeves to get things done.

What Success Looks Like

· Business partners view you as a trusted, responsive, and knowledgeable marketing partner.

· Marketing requests and projects are well-organized, communicated clearly, and executed efficiently.

· Marketing recommendations are practical, informed by business needs, and aligned with priorities.

· Go-to-market initiatives are delivered effectively and support business objectives.

· Stakeholders are aligned around clear expectations, priorities, and plans.

· Strong collaboration exists between business teams and Corporate Marketing.

· Marketing programs demonstrate measurable impact and continuous improvement.

#LI-MM1

AmTrust Financial Services offers a competitive compensation package and excellent career advancement opportunities. Our benefits include: Medical & Dental Plans, Life Insurance, including eligible spouses & children, Health Care Flexible Spending, Dependent Care, 401k Savings Plans, Paid Time Off.

AmTrust strives to create a diverse and inclusive culture where thoughts and ideas of all employees are appreciated and respected. This concept encompasses but is not limited to human differences with regard to race, ethnicity, gender, sexual orientation, culture, religion or disabilities.

AmTrust values excellence and recognizes that by embracing the diverse backgrounds, skills, and perspectives of its workforce, it will sustain a competitive advantage and remain an employer of choice. Diversity is a business imperative, enabling us to attract, retain and develop the best talent available. We see diversity as more than just policies and practices. It is an integral part of who we are as a company, how we operate and how we see our future.