Sr. Product Marketing Manager, GenAI & Personalization, North America Stores Marketing Tech & AI Marketing

Description

North America Stores Marketing helps customers discover and engage with new, popular and relevant products across categories. We do this by combining technology, science, innovation, merchandising and creativity to build new customer-facing features and experiences alongside advanced tools for marketers.
We are seeking a motivated, entrepreneurial, creative and curious Sr. Product Marketing Manager, GenAI & Personalization to join our team. In this role, you will be responsible for partnering closely with our Tech and Creative partners to manage the scaling of our agentic merchandising and personalization tools across global locales and Amazon business units. In addition to collaborating with Tech and Creative stakeholders, this role will also partner cross-functionally with other marketers to onboard new GenAI tools, conduct feedback loops between marketers and Tech and create experimentation requirements by defining key KPIs. This role blends the creativity of marketing with the exciting technological advancements of AI, positioning the role to be at the forefront of how AI will shape the future of how customers shop on Amazon.
Key job responsibilities
- Partner with Engineering, Product, and Science to co-develop roadmap for scaling our GenAI creative and merchandising tools.
- Influence our Tech partners on the development of new AI-powered tools to ensure customer-first approach is top of mind
- Author Business Requirement Documents that allow Tech to appropriately translate business needs into technical requirements.
- Own experimentation roadmap to test new AI-powered recommendation models and logic
- Run experiments and/or secure partnership with relevant marketers to conduct experiments.
- Develop formalized feedback loops to share marketer feedback with Tech and Creative stakeholders to improve AI capabilities
- Understand marketing tasks and best practices to share back with Tech partners to help guide tech roadmap and 3 Year Plan
A day in the life
The Tech and GenAI Marketing team partners directly with our Engineering, Science, Product, and Creative teams on co-developing roadmaps. A day in the life will include writing Business Requirement Documents, partnering with stakeholders across Amazon programs and global marketing teams to understand requirements for onboarding and adopting AI tools.
About the team
The North America Stores Marketing team is the broader organization that this role sits within and includes over 100 marketing experts. The org includes experts across marketing channels, programs, events, and developing AI systems in direct partnership with Technical leaders. The team has presence in Seattle, Los Angeles, and New York.