Director, Marketing AI Strategy & Operations

Description

At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.
ABOUT THIS ROLE
About the Role
Audible Marketing is bringing AI-native tools and workflows into its functions, from campaign build and creative production to media planning and measurement. Each new tool empowers marketers to work more effectively. Each one needs a clear business case, a launch plan, and a path to adoption.
The Director, Marketing AI Strategy & Operations, owns the AI tool launches within assigned marketing functions — from initial needs assessment and business cases through GTM strategy, launch execution, adoption measurement, and ongoing optimization. You aggregate inputs from adoption data, user feedback, industry trends, and stakeholder perspectives to continuously refine your approach and influence the product roadmap.
You partner with functional experts to define what the business needs from each new tool. You write the business requirements document with input from functional subject matter experts, size the opportunity, and set the measurement plan. You write the GTM plan for each launch, set its objectives and user-facing messaging, run it through rollout, and measure impact. You map how work will flow once a tool is live and clarify how new tools complement existing team responsibilities. You build and lead the training that helps marketers use new tools with confidence, and you report on adoption so leaders can see what is working.
You own the formal review gates for every launch in your portfolio. You bring the right people to each review and document decisions and open issues. You use sound judgment on whether to resolve a gap within the team or escalate it for a leadership decision.
This role centers on marketing requirements, readiness, and adoption. Martech, Product, and Engineering own technical specifications and build, and you partner with them closely to land each launch and hand it off cleanly into ongoing operations.
Finally, you will help shape this operating model itself, refining how Marketing Strategy & Ops supports Marketing as the AI roadmap grows.
As a Director, Marketing AI Strategy & Operations, you will...
- Own the marketing business requirements for each new AI/ML tool in your assigned functions, partnering with functional SMEs to define the problem, size the opportunity, redesign the workflow and set the “definition of done” for executive sponsor approval
- Conduct needs assessments across your assigned marketing functions, benchmarking current capabilities against industry best practices and identifying where AI tools can deliver the greatest impact for marketers
- Write the GTM plan for each launch-define the positioning and value proposition, translate product capabilities into clear objectives and user benefits, and tailor messaging by audience (marketing leadership, marketers and cross functional partners)
- Map current- and future-state business processes, identifying where workflows, handoffs, and ownership shift
- Identify and eliminate unnecessary process steps, holding partner teams accountable for improvements that accelerate speed to launch and adoption
- Manage GTM rollout and launch execution, working backward from committed dates to confirm that training, communications, support materials, and dependencies are ready
- Design and lead end-user training and enablement, and refresh materials as tools and workflows change
- Lead adoption measurement and reporting, partnering with Finance and Analytics to set baselines, track adoption marketer satisfaction, and business impact- and use sound judgement to make tradeoffs between near-term launch timelines and long-term adoption quality
- Contribute to or own business reviews (MBRs/QBRs) and narratives that communicate AI adoption progress, business impact and strategic recommendations to SR Leadership
- Drive alignment and accountability across your assigned functions, MarTech, Product, Engineering-negotiate priorities and resources with partner teams, and influence MarTech and Product roadmaps based on marketing needs and adoption insights
- Proactively identify gaps in process, team readiness, and cross-functional plans; surface risk and blockers early enough for leadership to act, and recommend contingency plans when launches are at risk
- Build scalable mechanisms-Playbooks, templates, review frameworks-that enables Marketing Strategy & Operations to support an expanding AI roadmap
- Champion an AI Adoption culture rooted in enablement and empowerment, ensuring marketers feel supported and confident as new tools are introduced.
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.