VP Product Growth

Allot is seeking an experienced and visionary VP Product Growth to lead the company's growth strategy across our cybersecurity and network intelligence portfolio.

Reporting to the Chief Product Officer, the VP Product Growth will be responsible for accelerating recurring revenue growth, driving customer adoption, increasing market penetration, and identifying new monetization opportunities across existing and emerging offerings.

This role combines strategic leadership with hands-on execution, working across Product Management, Product Marketing, Customer Success, Sales, Business Development, Cyber and Corporate Marketing to build a scalable growth engine. The VP Product Growth will establish growth metrics and lead initiatives that improve customer acquisition, activation, engagement, retention, expansion, and overall ARR performance.

Key Responsibilities

Growth Strategy & Business Performance

• Define and execute Allot's growth strategy aligned with corporate objectives.

• Develop and maintain growth frameworks for acquisition, activation, retention, expansion, and monetization.

• Identify new revenue streams, pricing opportunities, packaging models, and business models.

• Drive annual and quarterly growth planning across products and markets.

• Establish and manage growth KPIs and executive dashboards.

Product-Led & Customer-Led Growth

• Partner with Product Management teams to increase adoption and product usage.

• Identify friction points across the customer lifecycle and implement improvements.

• Drive customer expansion initiatives, upsell programs, and value realization strategies.

• Lead efforts to improve onboarding, engagement, and retention.

• Commercial Acceleration

• Work closely with Product Marketing and Sales to improve conversion rates throughout the revenue funnel.

• Define and optimize go-to-market motions for new products and services.

• Lead creation of Sales Enablement materials

• Optimization and fine tuning of G2M approach for variety of the solutions

• Improve sales effectiveness through growth insights, customer segmentation, and data-driven recommendations.

• Support strategic customer, partner, and operator initiatives.

Leadership & Collaboration

• Build and lead a high-performing Growth organization.

• Influence cross-functional teams without direct authority.

• Partner closely with Product, Marketing, Sales, Business Development, Customer Success, Finance, and Operations leadership.

• Foster a culture of accountability, experimentation, and continuous improvement.

Must have

• Bachelor's degree in Business, Engineering, Marketing, Economics, or related field.

• 12+ years of experience in product, growth, marketing, strategy, business development, or related leadership roles.

• At least 5 years leading cross-functional teams in B2B technology organizations.

• Proven track record of driving measurable revenue growth and market expansion.

• Experience in cybersecurity, SaaS, cloud, or subscription businesses.

• Strong analytical and quantitative skills.

• Experience managing executive-level stakeholders.

Preferred

• MBA or equivalent advanced degree.

• Experience in cybersecurity, telecom, SaaS, cloud, or subscription businesses.

• Experience with CSP, telecom operator, or service provider ecosystems.

• Experience scaling ARR-driven business models.

• Familiarity with AI-enabled growth platforms and product-led growth methodologies.

Success Metrics

The VP Product Growth will be measured on:

• Defined growth and retention KPIs (ARR, subscriber #, etc.)

• Product adoption and engagement metrics

• Expansion revenue

• Market penetration in strategic regions

• New monetization initiatives launched