Head of Brand Design

*Must be Miami-based or open to relocation

*The Lucky Strike team is in-office M-F (Wynwood)

Position Overview

Lucky Strike Entertainment is seeking a Head of Brand Design to lead and elevate design across our portfolio of brands. This is a senior, hands-on leadership role responsible for setting the standard for design excellence, developing a high-performing team and delivering high-impact creative work. As part of the broader creative team, the Head of Design will shape how our brands show up across channels while evolving our design systems, capabilities and use of emerging technologies to improve the quality and scale of our creative.

Key Responsibilities

Design Leadership & Execution

• Lead the visual direction and execution of major brand campaigns, seasonal initiatives and high-priority marketing programs.
• Translate brand strategy and creative direction into compelling visual concepts and design systems across digital, social, paid media, web, out-of-home, in-venue, print and other channels.
• Remain hands-on, personally concepting and executing priority creative while setting the standard for design quality across the team.
• Ensure creative is distinctive, modern and consistent with each brand while continuously identifying opportunities to evolve our visual expression.
• Work collaboratively with the broader creative team to develop concepts and bring ideas to life across channels.

Team Leadership & Development

• Lead, manage and develop the design team, establishing high standards for creative quality, collaboration and ownership.
• Provide clear design direction and actionable feedback that strengthens both the work and the capabilities of the team.
• Identify development opportunities, skill gaps and evolving capabilities needed to support the organization.
• Foster a creative culture that values strong ideas, excellent craft, curiosity and continuous improvement.

Brand, Agency & Design Systems

• Build and evolve scalable design systems that create consistency while allowing creative to remain fresh and differentiated.
• Establish design standards and best practices for internal teams, creative agencies and external partners.
• Work closely with creative agencies and other agency partners to provide design direction and ensure external work meets our creative and brand standards.
• Help evolve brand guidelines, templates and creative systems to meet changing business and channel needs.

AI & Creative Innovation

• Lead the integration of AI and emerging creative technologies into the design team's workflow.
• Identify tools and processes that improve concept development, creative production, versioning and overall efficiency.
• Develop best practices that enable the team to use new technologies effectively while maintaining quality, originality and brand integrity.
• Stay current on design, technology and creative trends and identify opportunities to strengthen our creative capabilities.

Qualifications & Skills

• 10+ years of professional design experience with experience in senior design or creative leadership roles.
• 5+ years of experience managing and developing designers or creative teams.
• Exceptional portfolio demonstrating strong conceptual thinking, sophisticated design and high-quality execution across multiple channels.
• Proven ability to lead a design function while remaining a highly capable hands-on designer.
• Deep expertise in typography, layout, visual hierarchy, branding and campaign design.
• Strong understanding of digital, social, paid media, web, out-of-home, print and physical brand experiences.
• Advanced proficiency in Adobe Creative Suite and modern design platforms.
• Experience incorporating AI-powered creative tools into design and production workflows.
• Experience directing and collaborating with creative agencies and external partners.
• Strong understanding of brand systems and experience evolving established brands.
• Strong communication, leadership and presentation skills with the ability to manage multiple priorities in a fast-paced environment.
• Experience within entertainment, hospitality, lifestyle, retail or other consumer-facing brands is a plus.