Senior Vice President – International Marketing

Aldar Properties PJSC | Real estate

24m ago

On-site

Full Time

Lead

United Arab Emirates

JOB PURPOSE

Develop and lead Aldar's international development marketing strategy across China, Hong Kong, Russia and emerging markets.
Lead the full international marketing mix and broker marketing and enablement, ensuring every touchpoint is commercially effective and brand-aligned.
Build Aldar's international brand and drive qualified demand and sales across International Sales, Development Marketing, London Square and SODIC.

JOB RESPONSIBILITIES

International Brand Building & Marketing Strategy

Build Aldar's awareness, reputation and consideration in priority international markets.
Establish market-specific strategies and annual plans for China, Hong Kong, Russia and emerging markets, reflecting local customer behaviour, media and cultural requirements.
Lead the full international marketing mix, from ATL, digital and performance through to collateral, events, roadshows, activations, partnerships and launches.

Market Intelligence & Customer Insights

Lead competitor analysis and benchmarking across priority international markets.
Develop HNW/UHNW buyer segmentation and investor behaviour insights to guide targeting, positioning and marketing investment.
Identify emerging market opportunities, channels and customer segments, sharing insights and best practice with London Square (UK) and SODIC (Egypt).

Strategic Partnerships

Collaborate with Sales, including Wealth BD, to develop relationships with private banks, family offices, luxury brands and influential networks to reach high-value buyers.
Develop co-branded campaigns and partner activation programmes with strategic partners.
Evaluate partnership performance by qualified leads and sales contribution, working with Sales to prioritise the highest-value partners.

Customer Journey & Conversion

Identify ways to strengthen CRM, lead nurturing, attribution and the international buyer experience to improve sales conversion.
Collaborate with International Sales to align marketing with sales priorities and targets.
Establish KPIs and regular performance reporting, using data and customer insight to optimise investment, in line with data protection requirements.

Broker Marketing & Enablement

Develop the broker marketing strategy and establish standards for creating, approving and distributing fact sheets, presentations and toolkits.
Ensure brokers receive accurate, approved information on time, especially ahead of launches.
Develop broker engagement campaigns, events and communications; collaborate with Broker Management and Sales to close gaps in support, content and training.

Delivery, Budget & Capability Development

Collaborate with Development and Destination Marketing to embed international markets in launch plans, through to broker readiness and post-launch optimisation.
Manage the international marketing budget, prioritising the strongest commercial opportunities, and lead agencies and local market partners across multi-market launches.
Coach and develop team members, building international and broker marketing capabilities.

KEY MEASURES OF SUCCESS

Marketing spend vs. budget and return on investment by market
Brand awareness and consideration in priority international markets
Qualified leads and cost per lead by priority market and partner channel
Lead-to-sale conversion rate by market
On-time delivery of broker toolkits for major launches; broker satisfaction
Leadership (360 evaluation)

YEARS OF EXPERIENCE, SKILLS & QUALIFICATIONS

Years of Experience

Min 12+ years of relevant experience in real estate development, destination or international marketing, with at least 5 years in a mid-level position.
Min 4+ years of managerial experience in a related field.
Field of experience: Real estate, destination or premium/luxury marketing; China/Asia, Russia/CIS and broker-led sales models advantageous.

Technical and Interpersonal Skills

Integrated marketing expertise across ATL, BTL, digital, content, events and activations, with international and cultural awareness.
Strong commercial judgement and data-led decision making, with customer insight and CRM expertise.
Proven strategy-to-execution track record, managing agencies and budgets.
Strong stakeholder management and influencing skills at senior level.
Chinese and Russian language skills preferred.

Qualifications

Bachelor's degree in Marketing, Business, Communications or a related field. Master's degree / MBA preferred.

Required Skills

crm

Required Languages

🇬🇧 English